Shoppers usually have an idea of where to find the products they are looking for; of course, a large variety of stores is offered and available to them. But above all of these, Macy’s has been found to be the best. As of 2012, according to Wikipedia, Macy’s is the largest US department store company by retail; from clothing to jewelry through beauty or housewares, customers have always enjoyed their shopping experience at Macy’s. How should we explain this attachment and fidelity of shoppers to the world’s largest store? Macy’s reputation for quality, customers’ value, and services as well as for the high caliber of their associates are undoubtedly a key to its position as the flagship store. Many factors drive people to choose Macy’s as the …show more content…
Going from housewares to clothing, not to mention jewelry and furniture, customers are spoiled by choice. Shoppers always enjoy the fact that they could find everything they want in the same store, saving them unnecessary walks and the stress of not having what they shop for. For example, customers shopping for newborn items will find everything about baby at Macy’s: crib, car seat, baby clothes, baby bottles, and so one. No need to look around; the store is always furnished. Many people like Macy’s for the standard and durability of its products. For example, the perfume bought at Macy’s will definitely last longer than the one bought at any common store, because of its good quality. Macy’s only sales products of renown brands like Calvin Klein, Adidas, and Louis Vuitton. Then, the style and elegance of clothes, dresses or suits bought at this store strengthen this idea of quality of products. Clothes say a lot about someone’s personality, and people should be proud of what they wear, so wearing Macy’s clothes is a personal statement. Macy’s knows how to meet its customers’ expectations by providing what they really like, want, and appreciate. In addition, shoppers choose this store for the perfect harmony between
“Outlet shopping is perhaps luxury’s greatest ploy to get its goods into the hands of anyone and everyone,” (Thomas, Pg. 246). “But outlet shopping is the antithesis of the flagship, the antithesis in fact, of luxury itself.” (Thomas, 2007. Pg. 247) Columnist Karen Heller explained to Thomas after visiting Woodbury Common Premium Outlets in New York, “The clothes were marked down, picked over and repeatedly pawed, the opposite of how they were originally displayed. Their power to enchant seemed minimized, even at a third the price, smashed together like produce in a storage hold.” Thomas explains how luxury merchandise is purely just that, leftover “luxury” products: overproduction. No longer does luxury embody the experience of pampering nor does it signify class and wealth. Some
The stock price went from $34 at the beginning of the 2010 fiscal year to $46 dollars in April largely
2.) In today’s evolving customers, a majority of customers changed their shopping habits. More shoppers research purchases on line and comparison shop. Macy’s must appeal to the new way of shopping and strive to meet the needs of their customer.
Kohl’s is a family-focused, value-oriented department store and website. Kohl’s mission: “To be the leading family-focused, value-oriented specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly, and exciting.”1 In fact, the last fifteen years Kohl’s has remained true to their mission of operating as a family oriented department store featuring quality, name brand merchandise at an excellent value to its customers.2 By opening other stores throughout the U.S. during years 2000–2010 Kohl’s sales grew by leaps and bounds. Kohl’s strategy again, was simple and true to its core mission: affordable clothing, great customer service, easy to navigate stores
Historically, the department store affected every facet of social and economic life in America. The rise of the department store from the mid-1850s to the end of the 19th century was a major revolution for business and society. It revolutionized the shopping experience and created an entirely new view of ordinary retail stores. Endless categories of items from jewelry and accessories to home goods and furniture were available to all customers under one roof. Department stores found success in the early years, because they were selling more than just “products.” They were selling an entire experience to the American consumer. Known for their low prices, convenience, experience, and variety, department stores emerged as the iconic establishments of their time. These stores became mainstream institutions in downtown areas. Some department stores, such as Filene’s, even had restaurants and tearooms located inside the building. They had services like photo studios and special events like fashion shows and parades. Macy’s Thanksgiving Day Parade is still a widely popular event today, originating in
This store is an off-price retailer that buys the overstock or imperfect items from other department stores. The prices are usually lower in contrast to Nordstrom that sells exclusive clothes from various designers. The level of service is much lower than in Nordstrom. Salespeople are not as enthusiastic and motivated to provide that one-on-one attention to their customers. As a result, they do not tend to build long-term relationships with customers. Usually a customer cannot find an item due to the store 's disorganization and it is difficult to ask for help finding specific products. Furthermore, Ross ' strict return policies and guidelines make it difficult for customers to return items.
"We think of Macy’s today as the Great American Department Store because we have kept alive our heritage while also changing for the future, " (2016, Lundgren). When Macy’s first started, no one would have guessed that it would become one of the world’s largest retail operations in the world. The success of the store lands on many people’s hands. If they know how to work the system, they can help the company grow. Some of the people who are involved in making the company successful are first line mangers, even the top managers are involved. In this case they didn’t work very good making decisions which led Macy’s to go down as a company.
Macy's is one of the premier retailer franchises within the United States. To begin, Macy's Inc. is one of the nation's largest and well known department store chains. Started over 150 years ago, Macy's has continually generated excellent returns for its shareholders and employees. Currently, in the midst of a global recession, Macy's has generated huge profits with same store sales increasing 5.3% year to date. In 2012 same store sales increased 4.6% in the month of February alone (Macy's Inc., 2012). In fact, throughout the duration of 2012, Macy's is projecting even larger profits for its underlying business operations. Even though Macy's has experienced success with both its assortments and brand, its competitors haven't faired so well. Sears, due in part to part to a lackluster holiday season, has been forced to close nearly 120 locations to generate excess liquidity in an effort to shore up its balance sheet (Isadora, 2011).Other competitors who cater specifically to the middle class consumer have also lost significant amounts of market share as consumers trade down due to the economy. Macy's, with its ride array of assortments and products continues to grow as it attempts to capture market share from failing competitors. Macy's is also unique as it operates in a unique market
Deming, Jran, Crosby and Feigenbaum all have great theories that can applied and combined to assist with producing and monitoring quality. Macy’s Inc. has to find out what quality techniques and approach that will keep them current and competitive.
Selfridges, as " the Best Department Store in The World ", is an ideal place for a student with a Fashion Management background and a genuine enthusiasm for the fashion industry. With a goal to assume a role in the fashion industry in the future, I am eager to bring my superiority and show my ability to an iconic sophisticated luxury retailer, like Selfridges, providing an exceptional level of customer service and creating an exclusive shopping experience for the customers, so as to satisfy their needs and exceed their expectations. In addition, Selfridges not only provides customers with premium products but also delivers high-quality customer service by the friendly sales team, creating a welcome environment for customers to enjoy their shopping
Macy’s has been around for 100 years, currently operating over 700 stores nationwide, and exploring the idea of expanding globally. A company that has that much experience, assets, and capitals are not likely to be bankrupted. With that being said, the current path and strategy that Macy’s is taking now is slowly killing the company. Their revenue stream has been decreasing to be multiple reasons, controllable and non-controllable. Macy’s should redesign their strategy to reach new markets because their current one is not responding to them as much. As many selections as there are in Macy’s, I think that they should try and carry more at a cheaper rate to encourage the loyal customers for that brand to go to Macy’s. I think the lead time for
At Macy’s Inc. they have a corporate vision and a corporate philosophy. Their corporate vision is “Macy’s, Inc. is a premier national omni-channel retailer with iconic brands that serve customers through outstanding stores and dynamic online sites. Both Macy’s and Bloomingdale’s are known worldwide, and each has its own unique identity and customer focus.” Their corporate philosophy is as follows, “Macy’s, Inc. clearly recognizes that the customer is paramount and that all actions and strategies must be directed toward providing a localized merchandise offering and shopping experience to targeted consumers through dynamic online sites. Aggressive implementation of the company’s customer-centric strategies by a talented, experienced organization will provide Macy’s, Inc. with an important competitive edge. At Macy’s, Inc., our greatest strength lies in the skill, judgment and talent of our people. Every day a production of enormous magnitude takes place on our selling floors and behind the scenes, where our people bring the company’s strategic goals to life. Our priority of attracting, retaining and growing the most talented people in the retail industry has been and will continue to be our greatest advantage. Macy’s, Inc. is committed to open and honest communications with employees, shareholders, vendors, customers, financial analysts and the news media. The company seeks to be proactive in sharing information and in keeping these key stakeholder
 Illustrates low prices and at the same time, not portray a cheap image to consumer.
As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.
Industry: American Retailing Industry, for example, Target Corporation is an American retailing industry company, founded in 1902 and headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart.