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Macy’s Inc. is one of the oldest enterprises in the United States, belonging to the department stores industry. (Hoovers.com) It is a national brand, owning 850 department stores. During the development of the company, there had several key decisions that were beneficial for the company. However, in recent years, the competitions in department stores industry become more and more serious.

Unlike Starbucks, Macy’s is not doing very well, as evidenced by the fact they announced last month the impeding closure of 68 stores (Peterson, 2017). The company has been struggling for a few years with the growth of the internet and online businesses such as Amazon making their brick and mortar stores impractical in modern times. While the number of stores may not seem like as much of a problem as it is, as other companies have had to close down more in recent years or go out of business in general, this is a symptom of larger problems in both the company and the industry.

2.) In today’s evolving customers, a majority of customers changed their shopping habits. More shoppers research purchases on line and comparison shop. Macy’s must appeal to the new way of shopping and strive to meet the needs of their customer.

Macy’s Inc. is a well-established, historic and profitable company that is known as a quality yet affordable department store. Macy’s is an American icon; therefore our objective is not to change this image, but to modify it to appeal to a more youthful market.

Macy’s finance chief, Karen Hoguet said, “Most of these stores are underperformers or in weak locations” and “desirability as a redevelopment opportunity exceeds their value to us as a retail store.” Macy’s is closing stores because some locations are worth more as real estate than retail outlets. This is also because shoppers spend more online

The following report provides details of the Macy's top directives, who are in charge of the management of the company. Macy’s operates in a functional organizational structure being since January 2004, Terry J. Lundgren, the Chairman of the Board; also, he has been since February 2003 the Chief Executive Officer of the Company. Since January 2003, William S. Allen has the position of Chief Human Resources Officer, and the President of the Company since March 2014 is Jeffrey Gennette (FORM 10-K, 2016).

There are over a total of 800 Macy’s stores around the world. The brand Macy's known for selling merchandise, including apparel and accessories, cosmetics,

Macy’s Inc. has a very strong network all over in the United States under its two main brand names but the company has very weak geographic presence. All of its business functions are in the United States. Any changes in the economic, political, legal, and social framework of the country will have direct impact on the business operations of Macy’s Inc. and its profitability will suffer many folds.

Macy’s has been around for 100 years, currently operating over 700 stores nationwide, and exploring the idea of expanding globally. A company that has that much experience, assets, and capitals are not likely to be bankrupted. With that being said, the current path and strategy that Macy’s is taking now is slowly killing the company. Their revenue stream has been decreasing to be multiple reasons, controllable and non-controllable. Macy’s should redesign their strategy to reach new markets because their current one is not responding to them as much. As many selections as there are in Macy’s, I think that they should try and carry more at a cheaper rate to encourage the loyal customers for that brand to go to Macy’s. I think the lead time for

Macy's was established by Rowland Hussey Macy, who in the vicinity of 1843 and 1855 opened four retail dry merchandise stores, including the first Macy's store in downtown Haverhill, Massachusetts, set up in 1851 to serve the factory business workers of the zone. Macy moved to New York City in 1858 and set up another store named "R. H. Macy and Co.". As the business developed, Macy's ventured into neighboring structures, opening an ever increasing number of departments. From the earliest starting point, Macy's logo has incorporated a star, which originates from a tattoo that Macy got as a young person when he took a shot at a Nantucket whaling ship. Macy died in 1877, responsibility for organization

Macy’s Inc. is one of the nation’s premier retailers operating more than 850 department stores and employing approximately 182,000 employees in the United States. Macy’s takes pride in selling numerous private label

In order to regenerate company growth and sales back into the Macy stores, I would recommend that Macy’s needs to restructure their overall goals by placing the focus back on the customer’s needs and wants. First, by addressing the

Macy is one of the nation’s largest Omni channel retailers that just started off as a fancy dry goods store at the corner of 14th street and 6th Avenue in New York City in 1858. First-day sales totaled $11.06 but by the end of the first full year, sales grossed approximately $85,000. By 1918, R.H. Macy & Co. was generating $36 million in annual sales. In 1922 it began to open regional stores and take over competing retailers. On December 19, 1994 Federated Department Stores, Inc, which is now known as Macy’s Inc. acquired R.H. Macy & Co. Shortly after in 2000 Macy’s opened its first store outside of the continental United States in Puerto Rico. In June 2001, Federated purchased the Liberty House operations in Hawaii and Guam, bringing the proud Macy’s tradition and heritage to the Pacific. On February 28, 2005, Federated agreed to terms of a deal to acquire The May Department Store for $11 billion in stock, creating the nation 's second largest department store chain with $30 in annual sales and more than 1,000 stores. On July 28, 2005, Federated announced, based on the success of converting its own regional brands to the Macy 's name, its plans to similarly convert 330 regional department stores owned by the May Company. This is how Macy’s received its name which is recognized all over the U.S. Macy’s now serves customers through approximately 775 stores in virtually every major geographic market in the United States, as well as the macys.com

On the other hand, as a consequence of a declining retail industry, less and fewer customers were flocking towards department stores as well, thus making competition aggressive for the existing companies competing for a sliver of the limited profits that were still available. Yet competition within existing companies was not the only threat, discount stores like Walmart, Target, and Marshalls were beginning to build momentum in the market, gaining more sales. Moreover, with the presence of Internet, online shopping was beginning to rise in popularity, which also brought in more retailers to the already heavily competitive retail environment. Thus, due to these challenges, Macy's repositioning and consolidating efforts was a good strategic move to restore its vitality. In fact, the offshoot of the consolidation tactics enabled Macy's to provide moderately priced products. Thus, by remaining in the middle of a bell-shaped curve, Macy's was able to gain a large part of the market share and by identifying a new position as "affordable luxury," Macy's would be able to broaden its consumer base. In addition, Macy's national brand coupled with its unique product price point at the

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