The medium that is YouTube has been in existence for a mere eight years. In February 2005 Steve Hurley registered the name ‘YouTube’ and in May of 2005 Hurley, Steve Chen and a small group of employees launched the site www.youtube.com. In 2006 Google acquired YouTube for a reported two point two billion dollars (A brief history of YouTube) and in the same year a mash-up video of dance crazes over the last fifty years becomes the most watched video in YouTube history at the time with 131 million plus views (Lidsky, 2010). In 2007 YouTube in conjunction with CNN hosted their first Presidential debate with questions asked by citizens via video (Lidsky, 2010) and in 2009 a recording of Susan Boyle’s audition on a British television show …show more content…
People are reluctant to pay for subscriptions to read content that in many cases has been sourced from platforms such as YouTube when they can readily obtain the material for free themselves and openly discuss and form opinions about the material with other viewers. Many established YouTube users are now reaching a wider audience than any of the main stream media outlets could ever wish to achieve, for example “user Phil DeFranco, whose channel on YouTube, as pointed out by a recent article in Fast Company, has beaten 'Larry King Live' and 'The O'Reilly Factor' in daily audience” (Yen, 2010). As a means of communicating, YouTube has developed in to a form of interaction between individuals and communities much the same as blogging with the use of video logging, known as ‘vlogs’ by which users post short video messages that highlight an activity from their day or an incident of interest to be shared with others who share similar interests. The uploading of personal videos that promote ones self, interest or talent has increased in use to the extent that many of our modern celebrities have attributed their rise to stardom from using the YouTube platform, Justin Bieber and Greyson Chance just to name two (Elliot, 2011). YouTube is not just ordinary people sharing their daily lives with the world or talented people displaying their
The main reason for the use of YouTube is that you are able to use videos which are more visually appealing rather than reading and therefore is all in front of your eyes, making it much easy to see for entertainment purposes, business advertisements and many more.
Way back in 2009 or something, I was surfing the internet to look for something I never heard before. Youtube is always one of those websites where you could really discover some new stuffs you should be digging into.
When someone says celebrity most people tend to think of the red carpet cameras flashing everywhere, however today there are many other types of celebrities one type being youtubers. Youtubers have their own channels and upload videos every week, they can have millions of followers. They’re videos are usually funny but can occasionally deal with serious topics. One of the most famous youtubers would be Tyler Oakley. In Binge he is describing his life through stories of his past. Most of the videos are very
“For people who use blogs and social-networking sites like diaries, putting their personal information out there for the world to see this presents a serious risk. There are even many people out in the world who believe that social media has escalated to which will last forever: ‘I think young people are seduced by the citizen-media notion of the Internet: that everyone can have their minutes of fame,’ says Barry Schuler, the former CEO of AOL who is now the co-producer of a new movie, Look, about public video surveillance. "But they're also putting themselves out there—forever.’” (Bennett 3).
Benjamin Cook is a YouTube creator, and focus’ his twelve-part documentary series on how one would become “ crazy internet famous”. The twelve-part documentary series interviews YouTuber’s and how they perceive their own work and this new found culture. He take’s on topics such as who can become
According to this article based off the Internet, “The young vloggers and their fans who are changing the face of youth culture,” states how YouTube has been the most recent phenomenon when it comes to branding and creating
“It’s on Youtube, Kid,” by Charles Simic is about how Youtube is the home of every song, movie, and tv show . The search possibilities are endless. Youtube brings people to a place they have dreamt of or is reliving. Youtube is where songs can be heard. Reminisce of past memories can be recalled from the songs sung and listened to. Simic shares his memory of patriotic songs that he had to sing as a child in school. Simic used Youtube help him narrow his search.From this article Simic talks about Tv Shows, this to Simic brings him to a place of memory and a new tradition. The Tv shows have brought his family closer, now all cherishing these shared memory. Lastly movies, through Youtube have impacted Simic, Youtube has brought Simics life together
Casey Neistat was a film director prior to making YouTube videos. He was contracted to direct commercials, short films and even some feature length films before deciding to switch to YouTube. As well as many other YouTube celebrities, Neistat uploads a new video, referred to as a daily vlog, or video log, to his channel every day. What makes Neistat different however, is that the way in which he films his daily adventures is revolutionary to the YouTube platform. With the experience of a professional filmmaker, Neistat knows how to make his entire life seem interesting to a viewer. From everyday events such as stopping for coffee, to special adventures such as snowboarding through the streets of New York, Neistat is able to attract a large and diverse audience. Neistat’s content truly does shine, and his creative and hardworking personality shows there is no better example of someone who has the drive to find success
YouTube uses a similar model as television, advertisements, but in a completely different form. Creators on YouTube are payed based on views, as the more people watch the content the more advertisers are interested in investing, but this model is fluctuating and unreliable. To build a more sustainable model, many creators turn to alternative forms of revenue. Philip DeFranco, for example, has built a business model on selling merchandise, acquiring his own sponsors and working with a larger multimedia company, Discovery Network. Therefore, in a sense new media is still very much financially reliant on old-media. Television shows such as The Rachel Maddow Show has more stability, with advertisers trusting the reliability of
YouTube is a social media platform, owned by Google, where people all around the world can watch seemingly endless amounts of videos on their phone, tablet or computer. The social media platform's creators are those who wish to create unique videos and upload them for the world to see.
At the dawn of the Youtube era, there was no way of telling how popular the site would become. One thousand hits seemed to be huge in the beginning, then the numbers just kept on growing. Soon, there were videos that became a viral video or garnered over one million hits. Those people became known as Youtube royalty, but what happened to them when their newness rubbed off? We are here to tell you!
Also, the advancements on this stage are as a rule in a condition of concordance with the substance of the video requested, this is another purpose of interest YouTube brings for marketing experts. Certain advancements are given certain recordings since the substance is appropriate. Uncommon open entryways, for instance, supporting a video is in like manner possible on YouTube, "for case, a customer who chase down a YouTube video on canine planning may be given a bolstered video from a pooch toy association in results close by various recordings." YouTube furthermore engage distributers to secure money through its YouTube Partner Program.
YouTube is a video sharing website which allows people to post videos and share them with just about everybody in the world. YouTube has developed many personalities including Tom Dickinson. Dickinson, the CEO of a blending machine company called BlendTec is famous on YouTube for promoting his powerful blender. In the YouTube videos, Dickinson blends everything from mp3 players to tablet pc’s inside his blender. These videos have generated millions of viewers and as a result BlendTec is one of the most successful companies in the market. YouTube has also started careers for many young aspirers like Marie Digby. Digby is an American singer and songwriter whose career picked up when she posted her acoustic cover version of “umbrella” on YouTube. Digby gained 17 million viewers for that video and she became an overnight celebrity. Within months of posting the video she received many offers from record label companies and she signed with Hollywood Records. With all the great career benefits of YouTube, it is also a great source of entertainment and knowledge. On YouTube I can see videos posted from people all over the world. For example on YouTube I watch videos on Indian music and Indian food. From watching hundreds of videos posted online I am now more familiar with the language and the food. It has enriched my Indian culture and helped me trace my Indian roots.
YouTube is a video sharing website. Actually, it is a leader for video sharing on the Internet. It has ranked with the top 5 valuable web properties in the world. It also has been selected by Times
YouTube is the one stop shop for a user’s video needs. Content ranges from funny home videos to vlogs to political commentary, with nothing left out in between. To keep access to the site free for viewers and creators, YouTube adopted a unique business model to maintain viewership and provide an incentive for creators to post content on the site. This model, though successful, brings an array of problems when deciding what content a creator can profit from. The method YouTube used to determine which videos could profit from advertising is unethical as it inhibits content creators’ ability to create entertaining videos to the site.