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I. Company Overview. Best Buy Co., Inc. Is A Multinational

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I. Company Overview
Best Buy Co., Inc. is a multinational retailer of technology and entertainment products and services in the U.S., Canada, and Mexico. The multinational retailer sells both products and services through more than 1,600 retail, mobile stand- alone, and smaller express stores under the Best Buy, Best Buy Express, Best Buy Mobile, Five Star, Future Shop, Geek Squad, Magnolia Audio Video, and Pacific Kitchen and Home Sales banners. Its stores sell a variety of electronic gadgets and wearables, tablets, movies, music, computers, mobile phones, and appliances. On the services side, it offers design, delivery, installation, repair, maintenance, technical support, and subscriptions for mobile phone and Internet …show more content…

In 1985, the company successfully raised $8 million in an IPO on NASDAQ. Best Buy debuted on the New York Stock Exchange in 1987. Schulze introduced a new store concept dubbed-Concept II in 1989 to set Best Buy apart from its competitors. Concept II replaced dimly lit industrial-style stores with brighter and more fashionably fixture stores. Stores also began placing all stock on the sales floor rather than in a stock room, had fewer salespersons and provided more self-help product information for its customers. Best Buy remove commissioned salespeople and took sales staff off commission. The number of employees per store was reduced by about a third, resulting in significant cost savings. In 1992, the company achieved $1 billion in annual revenues (http://www.fundinguniverse.com/). In 1993 Best Buy became the second largest consumer electronics retailer in the U.S. Best Buy introduced Concept III which included expanded product offerings, interactive touchscreen kiosks that displayed product information for both customers and employees, and demonstration areas for products such as surround sound stereo systems and videogames (https://www.revolvy.com/) The company initiated a massive makeover, scaled back operations and controlled inventory more tightly. The company added almost 50 new stores in 1996 and moved into additional new territories, including Philadelphia. Revenues rose to more than $7 billion in fiscal 1996 from 1995 revenues of $3 billion. Net profits

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