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Implementing An Organization Operating Capabilities Internationally

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As we have all come to learn, making the decision as to whether or not to expand an organizations operating capabilities internationally is a major undertaking involving a wide ranging span of variables, factors and considerations that upper management must take into account. Taking the big leap to open up your organizations doors in a foreign land can almost be a scary thought if your organization has not adequately planned out a detailed international expansion strategy that involves a thorough environmental assessment of the country or region that you are planning on expanding into. There are also numerous stories out there of major U.S. retailers that have tried to expand aggressively on the global forefront and are have experienced …show more content…

Throughout our analysis of the potential feasibility of a Target international expansion into Mexico we will first give you a brief history of how Target got to where they are today and the different products and services that they currently offer. We will then give a breakdown of the Mexican market explaining why this market is feasible including the potential demand for Target products in this region as well as a political assessment of the region. Other factors that we have included in our considerations for expansion into this international market are the Mexican culture and values, our strategy for entering this market, and Target’s goals and concerns for entering this market.
Target History

Target as organization has a long storied history that dates back to the very beginning of the twentieth century. In 1902 it all started with George D. Dayton becoming a partner in the fourth largest department store in Minneapolis, MN, Goodfellow’s Dry Goods Company. The following year George takes over as sole owner of the company and renames it Dayton Dry Goods Company. As President, George Dayton stayed active in the management of the company for nearly forty years until his death in 1938, when operations were then taken over by his son and grandsons who had plans to make the store a nationwide retailer. By 1911 the company is growing rapidly and

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