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Implicit Stereotyping And Evaluation

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Stereotyping occurs when individuals form cognitive conceptions of out-group members, associating certain characteristics with that group (Smith and Mackie, 2007; Hamilton, 1981), whereas prejudice is a positive or negative evaluation directed towards an out-group (Smith and Mackie, 2007). Current research depicts them as independent constructs, comprising different behavioural responses. An interrelation is indicated by considerable indirect evidence, specifically that prejudice is an inevitable consequence of stereotyping. Research demonstrates that cognitive processes trigger implicit stereotyping and affective processes trigger implicit evaluation; inferring independence. Amodio and Devine (2006) conducted several implicit association tests (IATs), concluding that stereotyping and evaluation were uncorrelated. However their finding of a double dissociation implies a link, the former being implicated in semantic learning and memory, and the latter in affective types. …show more content…

The study used double dissociation designs, where implicit evaluation and stereotyping were assessed separately to determine their effects on race biased behaviour, which implies high predictive validity, as does the use of the IAT in proving that instrumental forms of race bias are the product of implicit stereotyping, and consummatory forms the product of implicit evaluation. Contrarily, in the second study, participants recorded their feelings towards an African American student, followed by completing evaluative and stereotyping IATs; this raises the issue of causal inference due to demand characteristics, compromising

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