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Importance Of Cost Behaviour At Gouna Limited

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Introduction The managing director of Gouna Limited, Andy Birk, relies on shareholders’ requests and his own interests when making decisions on new ventures or the development of a new product/service. This means that the Director does not consider other factors that may be influential in the decision making process. Making decisions based on his own interests makes the situation worse as there is no consultation with the rest of the shareholders or any expert that can offer valuable advice. Besides, the decisions are made without proper understanding of the costs associated with different business activities. This manner of decision making is bound to have detrimental effects on the company especially in its finances. This report discusses the need for proper understanding of cost behaviour at Gouna Limited. It also examines two of the methods used in deriving a cost function, and explains the Cost-Volume-Profit (CVP) analysis method.
Issue 3
a) The benefits to Gouna arising from having a good understanding of how costs behave, and two (2) commonly-used methods to derive a cost function
Cost behaviour is the manner in which different costs respond to variations in volume or activity (Crosson, 2014). Effective cost control is impossible without proper understanding of cost behaviour. These costs could be variable, fixed, or mixed. Gouna Limited therefore needs to understand how certain costs behave in order to control them well for a positive outcome. Through the

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