Summary The US bottled water market is consolidated, with the four largest market players controlling over 71% of the market by volume. While a glance around the average supermarket chiller unit will reveal a large number of bottled water brands, this may give a false impression of the number of market players. Many of the multinational food and beverage companies have acquired several bottled water brands over the years, which reduces rivalry in the market. Differentiation is relatively limited
The Waters Running…. We need to catch up The safety of tap water and public fear is a major force driving the multi-billion bottled water industries. A prime example where businesses use their power of branding to make their product feel like a meaningful part of daily life. FDA officials have stated that bottled water regulation carries a low priority. (Federal Drug Administration) Granted water contamination has been a real problem due to the increase in industrialization and urban development
JUST WATER Who is JUST? “JUST” is a group of like-minded people who came together to drive social and environmental impact through “a better kind of business.” They are: ¥ A business that rethinks how they source, deliver and consume every day products ¥ A business that combines for-profit energy with non-profit motives ¥ A business with a goal to offer every day products with impact and affordability Their first foray is with bottled water. Where they’ve produced a “100% spring water product in
Lately the sales of their flagship brand, Saku, fell from 48 per cent to 42.5 per cent of market share. During this decline of beer consumption, they have made gains with other alcoholic and none alcoholic beverages. At this point the management team has to decide upon how to proceed with their product portfolio. * Start exporting Saku to Finland * Shift focus to other alcoholic products with growing market demand, cider and long drinks * Shift focus more to bottled water or divest this
what are the two sides of bottled water industry. How consumers are attracted towards bottle drinking water what are their taste and complaints. So this can help us further to know what should be done better in our company to make our product easily acceptable in the market. Leivadara et al., (2008) in their study revealed that filtered water's wide acceptability is identified with the accommodation and taste it provides alongside the conviction that it is purer than tap water, making it a solid contrasting
many people have many opportunities to drink water, which is the closest and cheapest fluid. We can drink water in two kinds of ways, bottled water and tap water. Some recent articles recommend choosing tap water for several reasons, even though the investigations of the two kinds of water praised bottled water as better water for us than tap water until a little while ago. Which one is better for us? Both bottled water and tap water are the same water just by looking at them; however, each of one
Bottled Water Case: Industrial Evolution 1. Describe the bottled water industry as presented in the case a. Size in sales: In 2001, bottled water was among the world’s most attractive beverage categories, with global sales exceeding 32 billion gallons and annual growth averaging nearly 9 percent between 1996 and 2001. b. Projected growth: U.S. per capita consumption had grown to nearly 20 gallons a year by 2001 and was expected to grow to 26 gallons a year by 2005 c. Number of Competitors:
Research Research Methods & Data Mining A Bottled Water survey done by Mintel, in spring of 2015, found mid-priced brands show the highest market penetration. 68% of bottled water drinkers surveyed by Mintel say that they usually drink mid-priced brands. More than half of those surveyed said they usually drink value brands, showing a definite consumer preference towards mid-and value-priced brands on the market. Only 13% of those surveyed drank Premium water. (Mintel Group Ltd. 2015) Enhancements such
Coors Brewing introduced Coors Rocky Mountain Spring Water. The product was short lived and was taken off the market in 1992 after only two years. There are a few problems with the marketing and advertising of this product. To remarket this product I would start with the use of various types of media communication.
Bottled Water Versus Cost According to The Water Project, “Bottles used to package water take over 1,000 years to bio-degrade and if incinerated, they produce toxic fumes. It is estimated that over 80% of all single-use water bottles used in the U.S. simply become ‘litter’” (“Bottled Water is Wasteful”). This fact is not the only reason I believe that bottled water does not outweigh its costs. Although statistics show that bottled water is efficient, there are many reasons to believe otherwise.