Influence Of The Body Image Of Women

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Body Image of Women Beyoncé, Rihanna, Kim Kardashian, Kylie Jenner, Nicki Minaj and Jennifer Lopez are well known celebrities that are admired for their mesmerizing beauty and bodies. These empowering women are some individuals that come to mind when thinking of women with the most flattering physiques that many women aspire for. The female body image and what it looks like in media, marketing and advertising has been a controversial issue. The way these women in media, marketing and advertising are portrayed a certain way and that does not allow for diversity in body images. Since the early 1900’s women are often portrayed as sexy, attractive, and with unrealistic ideal bodies. Even though time has changed, culture continues to place a great emphasis on how women look today. Culture develop trends and expectations about the female body that women become subject to follow. These beauty standards have drastic impacts on young women and their body images and it starts at a young age. Society has created cultural norms on the female body image that has a great impact on girls and women. To begin with, there are expectations that society has created for the body image that causes women to feel the need to improve themselves. Lipkin (2015) indicates that media, marketing, and advertising feature young women with a certain look that includes a “slender body; flawless (and more often than not white) skin; delicate, even facial features, enhanced by makeup; carefully coifed hair”

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