Body Image of Women Beyoncé, Rihanna, Kim Kardashian, Kylie Jenner, Nicki Minaj and Jennifer Lopez are well known celebrities that are admired for their mesmerizing beauty and bodies. These empowering women are some individuals that come to mind when thinking of women with the most flattering physiques that many women aspire for. The female body image and what it looks like in media, marketing and advertising has been a controversial issue. The way these women in media, marketing and advertising are portrayed a certain way and that does not allow for diversity in body images. Since the early 1900’s women are often portrayed as sexy, attractive, and with unrealistic ideal bodies. Even though time has changed, culture continues to place a great emphasis on how women look today. Culture develop trends and expectations about the female body that women become subject to follow. These beauty standards have drastic impacts on young women and their body images and it starts at a young age. Society has created cultural norms on the female body image that has a great impact on girls and women. To begin with, there are expectations that society has created for the body image that causes women to feel the need to improve themselves. Lipkin (2015) indicates that media, marketing, and advertising feature young women with a certain look that includes a “slender body; flawless (and more often than not white) skin; delicate, even facial features, enhanced by makeup; carefully coifed hair”
There are beauty standards all over the world, but America has one of the most highest and unreachable standard of the all. In the article “Whose Body is This,” the author Katherine Haines reflects the issue on how narrow-minded society, magazine and the rest of media is depicting the perfect body. The ideal body in America is established as skinny, tall, perfect skin, tight body are characteristics that destroyed majority of woman’s self esteem (172). As girls get older and into their teen years, they have been brainwashed to need to look like the unrealistic, and photoshopped models in magazines and advertisements. Girls don’t feel comfortable to be in their own skin, because they were not taught to love themselves for who they are right in the beginning.
Under society’s customs for decades, young women have found themselves immersed in the pressure and anticipation to have exemplary bodies. Nearly every young woman prefers to be slim, have a perfectly shaped body, that is beautified by applying pounds of makeup to their face but does not appear ridiculously overdone. Who’s responsible for these measures imposed on young women? When a young girl picks up the model on the cover of Vogue being called flawless, naturally it’s easy for her to then aspire to be a real-life imitation of the that model. These companies produce magazine covers shown with girls’ images daily. As if keeping the perfect body wasn’t hard enough, our culture also forces girls into the forever expanding world of composition, however, body image is a surging subject for young girls. Advertisements and pictures of lean female models are all over. Young women are measured and perplexed by their physical appearances with attire intended to raise their physical structures; social media, magazines, the society, marketing campaigns, advertisements, and the fashion gurus add to a strand of excellence.
A body image is a subjective combination of all the thoughts, emotions, and judgments that an individual may perceive about his or her own body. Each individual has a unique perception of his or her own body. This image is strongly influenced and often times skewed due to the increasing pressure created from outside, societal factors. With a world that is continuously creating new forms of social media and entertainment, individuals are constantly exposed to images that supposedly define bodily perfection and are then expected to resemble these images in order to fit in and/or please society. The expectations that have been put in place by society has created unwanted pressure on individuals who feel as if they need to resemble these images to get society’s approval.
Throughout their lives, women of all ages are constantly being bombarded with advertisements convincing them they must meet an ideal of the perfect body image. This is all thanks to companies that share a common goal to influence the mainstream population into believing they need to purchase certain products in order to compare to the impossible standards set by the beauty industry. In Dave Barry’s “Beauty and the Beast” he displays that it is planted in young girls minds that they need to look, dress, feel, and even act a certain way. However, men aren’t as affected by these capitalistic marketing schemes. In short, the media has affected the way women think of themselves.
Over time, the perfect body image has changed in many ways. This is very evident in the female sex, especially through media. “Americans spend about 68 hours per week exposed to various forms of media” (US Census Bureau 2009). This media exposure through outlets such as t.v., radio, music videos, movies, and the internet, all influence the way people think about gender. The media influence is very evident in the way people view women and think about women in different cultures. Media influence on women creates negative viewpoints with how women view themselves and even how men view themselves, in turn making it hard to break certain beliefs and stereotypes instilled on society.
The body image movement aims to improve the relationship between women and their bodies in a more positive manner (Dove 2014). Currently, women are suffering from an increase in body self-consciousness as a result of medias role regarding beauty ideals. Researchers have found that women worldwide do not view themselves as beautiful and are consistently troubled about their appearance and concluded that six out of ten girls are concerned about their appearances (Dove 2014). As a result, anxiety and self-consciousness are all contributing factors producing significant health concerns among women (Aubrey 2007). Media has developed a reputation in society for women to be held to unachievable beauty standards as they promote a “thin culture” (Hesse-Biber et al. 2006). This promotion of beauty standards has inspired the body image movement to educate and encourage women to love their bodies in order to achieve more self-esteem and confidence (Dove 2014). As well as, corporations are beginning to
It was once said by the common woman, “Zero percent of women haven’t struggled with body image issues.”
Thesis: The media puts pressure on women of all ages to conform to their standards of what looks best, and this pressure results in women having a negative body image.
The influence of the media on all aspects of culture and society has been a issue around the world. One of the social cultural aspects particularly influenced by the media is body image. A surprisingly large number of individuals, the majority of which are young women, develop their body image in with the ideas advanced by the media, which judge women’s attractiveness based on how thin they are. Body-image plays a very important role in our individualistic society. Modern beauty image standards which favor thin body image create an unrealistic expectation on young women, often resulting in eating disorders and other destructive practices, like self-harming, unnecessary or elective cosmetic surgery, decreased self-esteem and the use of harmful substances, like diuretics.
Elline Lipkin, a Research Scholar at the center for the Study of Women at the University of California, Los Angeles, describes in her article ‘From girls’ Bodies, Girls’ Selves: Body Image, Identity, and Sexuality, the effects of media body image have on females. Many females may not be aware of the effects that the media has on women. In fact, according to Lipkin women are taught a lesson about what a female should look like just by the advertisement. Advertising what the ideal female body should look like may seem like a good idea, but really it effects woman more in the negative side then on the positive. In fact, most of the ideal female body is false, in which it could become harmful emotionally and physically. To improve the confidents in female very own body, false advertisement can stop in which negative effects will also stop, and changing the way women see their body in a different view.
Images of female bodies are everywhere. Women, and their bodies, sell everything from food to cars. Women's magazines are full of articles urging women to fit a certain mold. While standing in a grocery store line you can see all different magazines promoting fashion, weight loss, and the latest diet. Although the magazines differ, they all seemingly convey the same idea: if you have the perfect body image you can have it all the perfect marriage, loving children, great sex, and a rewarding career. The media, whether TV, print, or Internet advertising, seems to play a huge role in influencing women of all ages; from adolescence and teens, to women in their twenties and thirties, as well as
A female should not feel insecure with her body when she is comfortable in her own skin, whether or not she weights 130 pounds or 150 pounds at 5’5”. According to Rehab’s study of the evolution of the female figure over one hundred years, “the body shapes of the most admired models have remained consistently slimmer than that of the average American woman.” Due to the significant increase in mass media throughout the twentieth century of the United States, there has been a noteworthy impact on the popular image of women. A woman being dissatisfied with their body is a everyday trend around the world where as
Today I’m going to talk about the Media and a women’s body image, and how the media could be harming you and your children. Have you ever read a magazine or watched TV and say wow I wish I look like her? The media sets out tons of images and videos of a way an average woman should look like when in reality what the media is showing is unrealistic goal to achieve. Whit the media showing off only one body image or what they would say “perfect,” body image they can cause serious problems mentally and physically in a women’s mind and body.
We live in a body-obsessed culture. Women feel pressured to have the perfect bodies, and we believe so many lies about what a perfect body is from the media. Women are today influenced by images that we see in the media, and sometimes the influence is so great that we risk our lives trying to portray what we see. Across the board throughout different civilizations, there have been so many distortions of what the perfect body looks like placed in our minds by the media. Many people between ages 19 - 50 become obsessed with looking like the images they see delineated by the media. Women and teenagers what to look like their favorite celebrity, so they do plastic surgeries to portray what they
The media have constructed attractiveness for a long time many sociocultural standards of beauty and. Especially women’s body images have been a primary concern because the value of women has been measured how they look like. How women have similar body traits with the modern female body images has been a significant and essential issue, historically. The sociocultural standards of beauty which have been created by the greed of the media have dire impacts on young females. The current beauty level of the female body image in the media is thinness. In fact, the preferred female body images have been changed through the media. Throughout history, sometimes skinny women’s body images were loved, and sometimes over weighted women’s body images were preferred. Whenever the media have dictated the ideal female