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Informative Influence Of Social Media

Decent Essays

In the emergent age of technology, it is difficult to ignore the immense advantage that the Internet has to offer. It is then without a doubt that the use of social media is beneficial to activism due to its ability to spread information quickly more than ever before, and to a much larger audience. A social media campaign is a beneficial resource for attracting activists to a cause because it is a useful mean for mass communication; it propagates global support, and allows for the recruitment of marginal group members. Specifically, social media facilitates the communication and connectivity between leaders and the grass root members, emphasizes group unity, and more readily motivates the involvement of otherwise apathetic individuals. With that being said, the beneficial influence of the Internet can no longer be overlooked; instead, it should be embraced and implemented to its full potential to ensure the success activism campaigns. Social media is effective at improving the efficiency of existing social orders, and helps organize and support social movements. Indeed, social media is often credited with the ability to improve existing collective actions because it creates adaptable networks (Gladwell, 2010), provides anonymity for freedom of expression (Postmes & Brunsting, 2004), and organizes actions to garner greater support (Starbird & Palen, 2012). Perhaps the most compelling evidence of social media at work originates from the 2011 Egyptian revolution where

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