Essay on Innocent Drinks Case Study

First, the strengths are that the overall design, “the creation of the smoothie and juice names, and distribution, was done with multiple stores as the goal.” (Pg. 2) This business model differentiates them from the competition because instead of offering the same flavors, juice names, design, and distribution to all of the locations it is determined by a section of stores rather than the entire market. This tactic allows their business model to be targeted for a specific demographic depending on the external environment.

At the August 1 Nelson Memorial Doubles Tournament, Carlisle Nostrame read a letter from Bob Nelson, the son of George and Betty, and thanked the Nelson Family for continuing to sponsor the tournament. Part of the letter reads as follows

In 2013, U-Swirl, Inc. acquired frozen yogurt cafe assets, franchise rights, and other assets from Rocky Mountain Chocolate Factory, Inc. in exchange for a 60 percent controlling ownership interest, certain warrants and notes payable (The Street, 2013). As a result, U-Swirl, Inc. brands offer co-branding with the Rocky Mountain Chocolate Factory by allowing the sale of fine chocolates and caramel apples to a franchise to expand the franchisee’s market (U-Swirl, 2016).

With the surge in healthy and organic food and drink consumption worldwide, a Smoothie Café Bar would be an excellent start up business that has the potential to grow not only locally, but nationally as well. In addition to coffee, regular decaffeinated and espresso, the Smoothie Cafe Bar would offer customers a healthy menu of organic fruits and vegetables, along with vitamins added to fresh juices and/or dairy products enabling the consumer the ability to customize their drink and coffee selections. For those looking for an extra “kick” to their smoothie a shot of espresso can be added to their creation!

The Affordable Blended Smoothie, Inc. will be producing a healthy non-alcoholic product. As more families and the society continue struggle to maintain healthy lifestyles, the new beverage comes at the right time in remedying the situation. The new energy drink will be suitable to all classes of people regardless of their age, educational level, income, gender, or ethnic affiliation. However, we will be able to employ targeted marketing where the marketing strategies for the company will be directed to rising middle class in Virginia (Wit, 2010).

In the summer of 1998, Nantucket Nectar created a subsidiary of their brand called Juice Guys. This new product was comprised of fresh juice and fruit smoothie drinks that were taking over the West Coast. Within three-and-a-half months, Juice Guys had sold a total of 175,000 items ranging from smoothies, yogurts, sorbets, Nantucket Nectar drinks and fresh squeezed juices. Juice Guys’ revenue went up to 91% and they made a profit of $227,000 in sales.

Dr. Smoothie, established in 1997, will be the initial supplier of the premium fruit. Their

Boston Beer’s strategy is primarily focused on growth through differentiation. The sources of its competitive advantage can be classified as a company that provides high quality beer with unique flavors, a market driven approach, and a very efficient contract brewing strategy.

Innocent Drinks has grown and matured extensively since first establishing in the late nineties. In 2000, UK supermarket giant, Waitrose began selling Innocent smoothies, further extending its distribution line (Innocent Drinks,2015). Seven years later, the company appeared on Sunday Times Fast Track 100, which represents the fastest growing businesses in the UK, placing 40th . In relation to the development of the products, Innocent Drink innovatively introduced an array of products from a wide variety and range. Having only sold smoothies, they now sell juices of an array of flavors as well as a range of flavored water. In addition, Innocent transitioned into the food industry when they began selling portions of vegetables in 2008 (Innocent,2015). They also introduced a range of juice for children, expanding their demographic. In addition, Innocent Drinks saw global expansion over the

Strengths of this brand include: it is the 4th largest marketer, brand longevity, and it has a large/high awareness in big cities. Its’ weaknesses are: low market share, low market coverage, limited bottlers’ network, relatively low advertising

United Beverages’ CEO is debating with his department heads on the course of action the company is going to take in the future. Their flagship product, GangBuster, has been highly successful for the past 5 years. However, they have been thinking of entering the market for Energy Drinks for kids. Paul Diaz also comes up with a revolutionary idea of the dual-drink, having two separate flavored drinks in a bottle and being able to mix both flavors. Due to the limited resources of United Beverages, they have two weeks to decide whether to expand their portfolio or not?

Based in St. Louis, Missouri, Anheuser-Busch is the leading American brewer. The company is one of the largest theme park operators in the United States, a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans. Our diverse background also includes malt production, rice milling, real estate development, turf farming, label printing and transportation services.

Over a year ago, Innocent invested with Coca-Cola. They sold a minority stake of between 10% and 20% in order to raise funds so it could expand into Europe. This has been a good decision for the company as the business has grown in Europe over the last year by the help of Coke (Innocent Drinks 2009).

Eighteen-year olds throughout the United States are considered legal adults in almost every way, with one notable exception: the privilege of having an alcoholic beverage.

After this experience she was moved, attempt this again this again two months after the fact at L.A 's Genuine Sustenance Day by day, a veggie lover eatery close Hollywood. The smoothie was "low-calorie" and made completely from greens, be that as it may, the server told the young lady that this smoothie was an exceptionally famous and heavenly drink, that was one of their most well known beverages. This creation was strangely frothy and biting, thusly the young lady just figured out how to drink 33% of her smoothie. This seven dollar and ninety-five penny smoothie took ten minutes to get ready yet it possessed a scent reminiscent of naturally cut grass cutting and posed a flavor like fluid celery.