Innovation Assumptions

Harley-Davidson, Inc. (www.harley-davidson.com) is a comprehensive strategic management case that includes the company’s calendar December 31, 2008 financial statements, competitor information and more. The case time setting is the year 2009. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company. Headquartered in Milwaukee, WI, Harley-Davidson, Inc. is traded on the New York Stock Exchange under ticker symbol HOG.

“Let innovations empower generations” will be our jingle for E-motorcycles. It applies need-base framing technique to prompt users the needs for empowerment. The word “empower” itself if breaks apart “E M Power” can stand for “Electric Motor Power”. This interpretation again enforces our

Since the Competition Bike Company projected overly optimistic sales, there are several areas in the budget that will be affected. The areas affected are Sales Commission, Transportation Out, Advertising, Research and Development, Raw Materials, and Labor.

Our reasoning for such a significant increase was to give us the ability to have a lower volume of supplies, leaving more capacity for the new bike. Since we do not want high volume of sales for the mountain bike, we decided to eliminate all advertising and public relationship expenses for the mountain bikes.

As the world grows more socially responsible, there has been a shift towards eco-friendly transportation, such as electric cars or commuter bikes. Taking advantage of this growing segment, our marketing department has decided to move forward with an innovative commuter bike, entering markets in urban areas with high commuting populations. In doing so, we hope to gain the most we can from data and feedback while minimizing cost, time consumption, and competition. In this stage of the new product development process, the shift from product development to test marketing is extremely important. This step requires large amounts of time, money, and analysis, which is why it is essential to weigh the advantages versus the disadvantages.

Innovation brings changes, and for bringing desirable and appropriate changes, a clear understanding of innovation is vital. A plethora of discourses indicates what innovation is, but it remains fuzzy because of contextual biases and disparity (Crossan, M. M., and Apaydin, M., 2010). The literature of innovation, on the other hand, refers to innovation as a category covering a wide spectrum of issues that include a source of change (cause), a changing process, and a changed state (effect), which appears ambiguous because the cause, effect and the process in-between cannot be the same.

We spent $1,245,000 on advertising this period, $50,000 more than the previous year. We found out we spent so much on advertising but the spread of spending on different media outlets were incorrect. As a result, we would allocate our spending differently for 2017. A large amount should be put into magazines and none into internet. According to the market research, magazines are the most effective method path in reaching customers. Furthermore, we increased our spending on branding from $250,000 to $275,000. We increased branding for this year in hopes it will continue to enhance overall brand awareness. As a result, we spent $25,000 more on branding for this year. However, the firm in first place spent almost double in branding compared to ours and it has clearly done the trick. Our company will continue to discuss branding spending moving forward. One problem that cost us this year was the increased price of the mountain bike. The price of $775 was the most expensive and we did not see the increase in sales we were

On January 4, 2010, Harley, Inc. acquired 40% of the outstanding common stock of Bike Co. for $2,400,000. This investment gave Harley the ability to exercise significant influence over Bike. Bike's assets on that date were recorded at $10,500,000 with liabilities of $4,500,000. There were no other differences between book and fair values. During 2010, Bike reported net income of $500,000. For 2011, Bike reported net income of $800,000. Dividends of $300,000 were paid in each of these two years.

Despite increasing their sales Harley-Davidson company hold a specialized and profitable part of a commercial market. But due to the fall of Harley-Davidson’s market share they faced financial problem in producing new production. This financial crisis made Harley-Davidson to go public for the first ever of their 60-year private ownership. American Machine and Foundry (AMF)

To embrace the person that you are, in a time and place where everyone seems to be telling you that you should be everything but the person that you are, is a daunting but worthwhile challenge. I believe that it is in the acceptance of our true selves, imperfections and all, that we gain the ability to view others through a lens colored with compassion and acceptance. It is then that we can become a leader who is self-aware and emotionally competent.

21. An explanation of the likely changes (legal, economic, political, technical and environmental) and their impact onthe finance of the business, that will take place over three years.

“There is no escaping change- except for death! Thus it makes good and prudent sense to learn as much as on can about the nature of change, including how to embrace it and how to maximize positive changes”(Porter_ O’Grady & Malloch,2016.p.4). It is important for a leader to understand her own philosophy of innovation and leadership to be effective in the workplace. In this course, I learned how to develop my philosophy of innovation and leadership, and how to create my own personal mission based on my ethics and core values to be effective DNP leader in the future.

| * Losing an opportunity to place itself at the forefront of marketing a luxury plug-in electric vehicle * Lose the opportunity to add reputation * Losing the increasing market of hybrid plug-in electric vehicleSee Exhibit 1

The central strategy recommended to Nighthawk Motors for acquiring B2B customers is offering of cost reduction. Effective cost management requires “resources and process discipline to enable and ensure the highest possible level of quality, reliability and productivity at the lowest overall cost” (Elliott, 2004). This strategy will apply to sales to governmental agencies, for profit companies, and institutional markets. The goal is to brand the Ecostar as the leading hybrid plug-in vehicle with biggest cost saving for these organizations. All the three tiers of government—federal, states and local agencies—provide excellent opportunities that Ecostar can excel in. In 2015, the U.S. federal, states, county, and local government operated over

Revenue net sales standard output 5,247,450 – actual output 5,083,000 with a variance of -164,450, which is unfavorable. This is the amount of sales generated by Competition Bikes. The performance is poorer than budgeted performance. This should be a concern for the company as sales and other cost-driver activities were not the same as originally forecasted or revenue or variable costs per of activity and fixed costs per period were not as expected. This should raise areas for concerns.