Inside Toyland by Christine L. Williams Essay

In most toy stores, there are part territories between toys for young women and toys for young fellows, and in her article Orenstein states that the complexity between the toys in these portions is unfathomably unmistakable. I agree with Orenstein that this difference between the toys that young fellows and young women play with could influence them, since it makes them accidentally make speculations on the complexities among folks and females from an early age. By playing with outfitted power manikins as opposed to princess dolls, young fellows are immediately familiar with a more commanding attitude. But a couple of individuals will battle that this uniqueness happens typically and that young fellows will routinely slant toward playing with officers while young women will be more propelled by princesses, the Disney and the straggling leftovers of the toy promote are opening up the qualifications. The increase of their incongruities at such an early age fundamentally isolates young fellows from young women, and ensures that they are confined to a specific sexual introduction part. By secluding the sections of "what a child should play with" and "what a young woman should play with," toy associations are influencing youngsters'

When it comes to the social construction of gender, the way toy stores advertise their product play a huge role in the contribution. Sitting on the floor looking at the Walmart toy selection, I noticed a few things that I never really paid close attention to before. First, when did the colors pink and blue become a tool used as a gender binary? Second, why does it seem to be a pattern of the professions that the toy emulate in regards to each gender? Third, what does this all mean?

The employees were getting paid a low hourly wage and they were not receiving any benefits. Sam Walton was chasing after power, it might not have been the power of having money, but making sure whenever someone talked about him in a positive way. Employers such as Walton are not generous and they are more than harmful when they stifle activism; for example “[w]hen workers tried to join unions and Wal-Mart ruthlessly crushed them, firing anyone foolish enough to speak out”(Packer,354). This example shows how the employees were powerless while working at Wal-Mart. Consequently, Wal-Mart was not the only company. If the Wal-Mart’s corporate heard anything about any worker wanting to receive more benefits about what was actually happening they would quickly act upon that and fire the employee. In addition, the power that corporate would show when other workers saw this would prevent any further action. While the workforce might be powerless, at least they are protected from the streets. On the other hand, women living in the ghetto who do things for safety is a source of power for them. In both of these situations, they are doing more harm than justice. Joan Morgan explains the struggle that takes place in the black community and more so in the black women’s community. Both groups, the low paying employees and African-American women are born to fail, but sadly either one are doing anything to try changing this problem and allows it to continue. The employees at

This paper will summarize the ERR articles from the bulleted topics and issues. This paper will also include summaries on toys that may encourage violence and aggression, toys that may promote pro-social behavior, gender stereotyping in toy selection, and cultural stereotyping or, lack of cultural awareness in toys.

In A Doll’s House, by Henrik Ibsen, is a play about the personal revolution of a Norwegian housewife. Nora appears to be happy with mindlessly obeying her husband, until it is discovered that she has a secret debt that she has hidden from him. Krogstad, Nora’s loaner, threatens to reveal the debt to her husband. When it is inadvertently revealed, Nora realizes the lack of depth of her husband’s feelings for her and leaves their established household and family to find her own personal identity. The theme of A Doll’s House is that societal norms restrict personal freedom.

The toy section at Target had many clear differences in the toys for boys and the toys for girls. The types of toys that were out on the shelves were different, but also the way the toys were presented were different. Girls toys mainly consisted of stuffed animals, dress up clothes, babies and dolls including Bratz, Barbies and fairies. The primary colors of all these toys consisted of different shades of purple, pink, and white. There were bits of blue and yellow but it seemed that all the colors stood out and had a type of feminine aspect to them. Besides color, the girl’s toys were often soft and fuzzy or

Children’s child play has become a form of an unrealistic world. Although, it is considered for children to begin creating a creative imagination, the mind fascinates children into toys. Some child’s play toys are not ideal for young children, like the one and only “Barbie”. Barbie has become a worldwide toy product for children all over the world, from the North Pole to the South Pole. These dolls have emerged from one ethnicity to another. In Ann DuCille, “Dyes and Dolls: Multicultural Barbie and the Merchandising of Differences” the author talks about the race and gender differences; found in Barbie. She argues; “Is Barbie bad?” her response, was “Barbie is just a piece of plastic” (459). In contrast, this piece of plastic is not just a piece of plastic to young girls; it is much more than that. A piece of plastic that little girls all over the world wish they could be. Even though, it is only a piece of plastic to adults that Barbie significantly means nothing to them. Growing up, I owned a couple of Barbie dolls. The tall, long blond hair, blue-eyed doll was my best friend and my “role model”. I wanted to become exactly like Barbie. As a child, I thought only beautiful people who looked liked Barbie signified beauty. To my little to no knowledge, I soon came to find out no one really looks like Barbie, except people who want to become like Barbie. In my adolescent years, no one taught me Barbie was “unreal”; no one taught me it was just a figure in my imagination.

Toys have proven to be a valuable symbol of childhood innocence across generations, regardless of gender. The color of toys were changed to create a link between the toy and the interest of a particular gender (i.e. pink for girls, blue for boys). In Peggy Orenstein's Cinderella Ate My Daughter, she expresses the claim that color associations for juvenile playthings have reversed since pre-twentieth century. During the course of two interviews, Orenstein's claims prove to be, for the most part, supported despite a large difference of age between my interviewees.

In the world of toy marketing, choices are made with direction put in place for both genders (girl and boy). For example, as I walked down each toy aisle, I felt the gender conformity among the parents as they were with their children. With multiple aisles and two dominant colors (pink and purple) designated for girls, the message (in my perspective) marketed on the toy package yelled: “Your ambition is to be stylish, while a nurturing mother who partakes in domestic works!” In addition to the toy packages being in pink, the words (on the toy) were predominately frivolous and amusing. On the contrary, the boys’ aisle contained wide varieties of colors, although the color blue caught my eye the most. The boys’ toys entailed sports, building sets, as well as action figures. Conversely, the message in my perspective, marketed on the toy package screamed: “You have the power to do whatever you want; however, it is imperative that you build yourself physically, as well as train yourself in order to properly excel.” This type of act, referred to as the social role theory—“a gender difference that mainly results from the contrasting roles of females and males” (p.165),—gives a great cause of difference in gender regarding power, nurture, and

Racial inequality influences our shopping in many different ways, according to Christine L. Williams. In her essay, “Racism in Toyland”, she explains about one of the toy store that she worked at. She explains that the toy store shows racial inequality in the people that they hire and what jobs they get. The director positions in Toyland are people who are white males. The janitor jobs at Toyland however, are all Latinas.

The enforcement of specific gender roles by societal standards in 19th century married life proved to be suffocating. Women were objects to perform those duties for which their gender was thought to have been created: to remain complacent, readily accept any chore and complete it “gracefully” (Ibsen 213). Contrarily, men were the absolute monarchs over their respective homes and all that dwelled within. In Henrik Ibsen’s play, A Doll’s House, Nora is subjected to moral degradation through her familial role, the consistent patronization of her husband and her own assumed subordinance. Ibsen belittles the role of the housewife through means of stage direction, diminutive pet names and through Nora’s interaction with her morally ultimate

Through my experience in the toy department of Wal-Mart I have learned that no toy is manufactured unintentionally but that each has a purpose and a targeted audience. This conclusion was made through my critical analysis of marketing, colour choices, layout, and cost in regards to the toys. As I strolled through the three aisles, sections of toys began to blend together as it was organized in an orderly manner; separated by colour choices and characteristics. As a result, it was made evidently clear which toys were being targeted to which specific sex. Moreover, from the flyer to the bright, over-the-top graphics, the marketing methods were very persuasive and convincing to children and parents alike. In addition, Wal-Mart used sale methods to draw customers to their products. These sales worked to promote the product to parents as well as reach families of different socio-economic backgrounds. However, despite their effort, the products within Wal-Mart do not achieve the reduction of the economic gap due to the separation of one product set, which increases overall cost of that whole product. In conclusion, Wal-Mart’s Toy Department worked to convince children and parents alike to need and want their product in addition to instilling societal gender stereotypes and sustaining economic inequalities.

Going into different stores, one can easily pick up on the major gender roles each store supports. Even the morals of an innocent toy store, such as KB Toys, is tainted by the gender-differentiating dolls for girls, and trucks for boys. Upon entering the store you can tell right away which aisles attract which kids. To the left there is pink fluffy bears, pink Barbie and friends toys, white teddy bears etc. To the right there is a less vibrant color setting, coordinating army green, black, and gray color schemes. I think it is apparent to anyone who enters these stores that the pink pretty isles are meant to attract little girls, and the dark green and gray isles are meant to attract boys. Upon the packages of toy trucks and guns, there are pictures of young boys playing with them and/or cartoon male figures controlling them. On the packaging of Barbie and her friends there are also other girls on the packaging. I was unable to pick up on a single female on the package of any toy truck or gun throughout the entire store. The

In this business case, a shift from seasonal to level monthly production of toys will change the seasonal cycle of Toys World's working capital needs and necessitate new bank credit arrangements.

A Doll’s House was published in Norway in 1879 by Henrik Isben. He is known as the father of Modern Theatre. He is also referred as the father of realism. The play is very interesting because of the funny dialogue, the unique characters, and Ibsen 's view of the place of ladies in the public eye. The main characters of the play is Nora Helmer and her husband Torvald Helmer. Imagine what it would be like to live in a doll 's home? It 's a house in which you are controlled and have no energy to settle on any solid choice; It 's a house in which you are a play thing for another person 's amusement. This sounds a ton like an awful marriage, so it 's a house in which your husband holds the satchel strings, in a manner of speaking, and abandons you with no influence over your family 's accounts. In fact, your husband keeps you on a tightrope. Such is the perceived life of Nora Helmer.