preview

Internal Environment Of The Roccoco Hotel

Satisfactory Essays

1.1 Purpose of the document
This strategic analysis is intended to analyse the internal environment of ‘The Roccoco Hotel’. Also an analysis of the external environment of the hotel is included.
1.2 Company The Roccoco Hotel is a boutique hotel located at Times Square in New York. A full service restaurant, a wine bar, a cocktail lounge and 24-hour room service are just some of the services provided by this high end hotel.
1.3 Industry
1.3.1 Hotel Industry
As of March 2013, there were a total of 348 hotels in the Manhattan market encompassing approximately 82,000 rooms. (2013 Manhattan Hotel Market Overview, 2014). The pace of new hotel development in New York City, combined with the inevitably of future downturns, suggests the real possibility of oversupply on the horizon. (NYC Hotel Industry | NYC Hotel Development, 2014).
2. Analysis of Internal Environment
2.1 Management
Tony Richards is the general manager of ‘The Roccoco Hotel’. He began working in the industry 25 years in a family restaurant. This hotel has a high managerial turnover with an average of 3.7 years seniority. This can result in high costs of recruiting a manager each time. Tony Richards is one of five general managers since the hotel opened. The management held a meeting without two members of the executive committee, this shows poor management skills.
Sylvia Jenkins is the director of operations. Sylvia is the only member of management who has been working within the hotel for over 10 years. She

Get Access