Is Nordstrom Core Competencies

Decent Essays

(P1.1) In formulating a business strategy, it is a crucial factor to determine what the organization’s mission, vision, objectives and core competencies are because it sets an idea on what the organization should do and what purpose do they have in the industry to contribute to their customers. It also helps what markets should they target and what action should they plan to have a competitive advantage. The mission of Nordstrom is to provide outstanding service every day, one customer at a time by offering the customer the best possible selection, quality and value. And their vision is to serve their customers better, to always be relevant in their lives and to form lifelong relationships and while serving their customer face-to-face is the foundation of how they’ve historically served them. Today, customers seek their …show more content…

Nordstrom has its objectives in developing their organization which are to increase frequency of visits and leverage new fashion lines, appeal to the socialization needs of suburb, and draw more social-oriented traffic. The core competency of an organization shows what makes them unique in order to have an advantage in competing with competitors in the same industry. Nordstrom’s core competency is rooted in its strategy providing superlative customer service. Nordstrom values their employees as their most valuable asset or capital in the organization. The competitive advantage of Nordstrom is that they have extraordinary services, high wages, promotion possibilities, product availability, their image, customer loyalty, and patronizing sales in which source is superior customer service. Their current competitive strategy is broad differentiation strategy where Nordstrom seeks to differentiate their product or offering from competitor in ways that will appeal to a broad range of

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