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John D. Rockefeller Of Standard Oil, Andrew Carnegie Of Carnegie Steel, And JP Morgan

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- The Captains of industry were John D. Rockefeller of Standard Oil, Andrew Carnegie of Carnegie Steel, and J. Pierpont Morgan a powerful banker. Their tactics weren’t fair, but there weren’t many laws that regulated business at that period. - Rockefeller eliminated all his competitors by consolidating control horizontal integration, which is when a dominant corporation in an industry buys or forces out their competitors. Once he had a near monopoly, he raised the oil prices. - Like Rockefeller, Carnegie also bought out all the struggling competitors. He even bought the companies that create the raw materials for steel. He owned coal mines in West Virginia, bought large deposits ore, and transported the ore in his own ships across the great

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