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Johnson & Johnson 's Campaign Last Year Preached

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We Can, But Dare We? Karina Jankuc Chamberlain College of Nursing NR-360 Informatics Systems in Healthcare November 2014 Introduction Johnson & Johnson’s campaign last year preached, “Be a nurse… they dare to care”. This campaign challenges nurses to complete and stay committed to the task at hand. It challenges nurses that the moment you step into your scrubs you play your role professionally and oriented to serve your purpose and that is to protect, promote, and optimize the health of all the patients you meet. As a nurse you are challenged to prevent illnesses and injuries, alleviate suffering, and assess, diagnose, and treat people as if they were your own family or friends. Parts of these responsibilities also come with a set of guidelines for self-control over your personal emotions, leaving your judgment’s aside, and making your patient’s care and privacy your main goal. Technology Advances As technology advances, it is without questions that smart phones are everywhere these days. You can find smart phones in the hands of driver’s driving alongside you to work, you will find people walking aimlessly looking down at their phones on sidewalks, you can pretty much see people staring into the screens of this technology every chance that they can get. It is a worldwide epidemic with no end in site, people today are just addicted to these smartphones! To prove this, it is estimated that 60% of all homeless individuals own a cell phone. Demographics

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