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Journalistic and Commercial News Value: News Organizations as Patrons of an Institution and Market Actors

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JOURNALISTIC AND COMMERCIAL NEWS VALUES

Journalistic and Commercial News Values
News Organizations as Patrons of an Institution and Market Actors
SIGURD ALLERN

Why do some events fill the columns and air time of news media, while others are ignored? Why do some stories make banner headlines whereas others merit no more than a few lines? What factors decide what news professionals consider newsworthy? Such questions are often answered – by journalists and media researchers alike – with references to journalistic news values or ‘news criteria’. Some answers are normatively founded; others are pragmatic and descriptive. In the present article, I submit that editorial priorities should not be analyzed in purely journalistic terms. …show more content…

These include tacit procedures, routines and conditions that can both expand and constrain the room for maneuver. Such rules and procedures become internalized and are perceived as more or less natural ways to go about doing things. If we then consider news media in this perspective, it becomes clear that regardless of the organization, there is a common understanding of certain basic genre rules that news reporting must observe and conventions regarding what is relevant and how it should be presented. This understanding is also reflected in both sources’ and the public’s expectations and requirements. News desks solve the problem by establishing certain routines for surveillance and news gathering in certain areas and through decisions concerning frameworks for the content ‘mix’, page or program editing, and design. Reporters are forced, as Gaye Tuchman (1973) so aptly put it, to “routinize the unexpected“. News stories are generally presented in familiar wrappings. Another characteristic of institutions is that they extend over space and endure over time. “Institutions by definition are the more enduring features of social life,“ as Anthony Giddens (1984:24) observes. News enterprises differ with respect to their size, geographical locality, orientation toward their audiences, technology and financing; they were

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