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Kansas City Star Innovation Research Paper

Decent Essays

Innovation is essential to long term success because the world is changing.

In the the last class you had a quote that said “Innovation is a charge into the unknown”. In the past ten years, technology has reached new levels in every company. There seems to be a sweet spot in the innovation of technology. If you’re the first to push a new idea, some may question the success of the new innovation. If the innovation is successful, other companies my try to build a better model that can be more efficient. But if you missed the small window of opportunity, customers will not move forward in your idea, because there is something on the market that is great already.

Currently, I work for The Kansas City Star also known as The Star. I’ve been working for The Star for under a year and beginning to understand the complications companies face when they are not being innovative. When you think about the company, The Star is the largest media company in Kansas City. They are known for the paper print outs and ads that they run on the Sunday newspaper. For years, people depended on The Star’s newspaper for various news. Now, the world has evolved into not only receiving news through paper but wanting instant gratification with digital news. …show more content…

I don’t remember the last time I had to fill out an application by hand. In my mind, I was thinking “wow” The Star is truly a paper company. They didn’t even have an applicant tracking system to monitor the applications that were coming in for different positions. Everything was done by a person not any system. This was a little refreshing and scary at the same time. How is the company

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