For the past 4-5 years I have listened to Korean pop music as my main source of music. Over this time, a lot of changes have happened in the Kpop community but the most outstanding change was how much more popular Korean music has become worldwide. Kpop has been around since the 90’s but has recently become much more popular globally with thanks to the internet and social media. Globalisation and its effects have been amplified extremely by the Internet which has facilitated communications between different groups of people on a global scale. Sites such as Twitter, Facebook and YouTube have allowed Korean artists to reach a new, much larger audience and achieve global success. The surge in the visibility of Korean culture has been coined ‘The Korean Wave’ or ‘Hallyu’ which translated literally means the flow of Korea. The Hallyu wave first began by the spread of Korean dramas being televised in other areas of Asia and continued to grow once Kpop artists began utilising social networking services and in particular YouTube. Much of the Hallyu Wave’s success can be attributed to the video sharing website. YouTube has allowed Korean (and other nationalities) artists to post their content online and be viewed by the larger overseas audience. As of 2012, the most viewed video that has ever been uploaded to YouTube is a Korean pop music video, holding a world record for the achievement and now totalling over 1 billion views. Unless you’ve been living under a rock for the last 3
The K-pop fandom community is anImagined nation. It is formed through the consciousness of the members of the K-pop fandom community. As an imagined community, the K-pop fandom is limited. Its transcendence from physical geographical sphere to the virtual sphere creates a limited access for the K-pop fans. The social discourse existing within the K-pop fandom community acts as homogenizing agents that identify and creates the cultural identity of the K-pop fans. This cultural identity is authentic to the members of the K-pop fandom community for it is created from the shared experiences resulting to common significations exclusive to the K-pop fans. The authenticity of the identity categorizes the insider and limits the outsiders. Therefore
Previous research reveals that Korean-Americans are considered the most separated from the rest of the society, both culturally and ethnically. Study used Berry (1997)’s strategies of assimilation, integration, separation and marginalization and three main dimensions of cultural orientations; language, identity and behaviors (Choi et al. 2014). Study included youth who are highly integrated in society; born in the US or immigrated at a young age; proficient in both English and mainstream behavior practices whereas their parents known to be culturally separated and the family socialization processes largely Korean (combination of high acculturation and high enculturation, characterizing integration). Researchers used years of residence and nativity
Everyone has seen a music video at least once in their life, whether young or old, or on MTV or YouTube. Music videos require a combination of a beautiful song and visually pleasing graphics that uses pathos and ethos in order to capture the attention of the audience. The Korean K-pop group BTS utilizes pathos and ethos in their music video for their song “I Need U”. Bangtan Sonyeondan, Bulletproof Boys, or simply BTS, is a seven-member K-pop group formed under Big Hit Entertainment in 2013. “I Need U” is the title track of the first album in the three-part album series titled The Most Beautiful Moment in Life. The song was created by BTS members in order to convey the message that youth is the most stressful period of one’s life, although by overcoming difficult obstacles it is also the best time of life. BTS’ music video for the song “I Need U” makes use of ethos and pathos in such a way that provides viewers with a new perspective on youth.
When Athenians first saw playwright Aeschylus’ The Persians, they did not cheer at the tragic fall of their sworn enemies. They did not yell in a heightened euphoria of victory, nor did they stamp their feet in chanting triumph. Instead, they wept. They wept for their enemy’s tragic, human flaw, and for their resulting demise. When I learned of this, I was utterly confused. Why would one be sympathetic toward an adversary, let alone during a time of war? I then realized that the Athenians were capable of compassion because they were able to look past their perceived enmity with the Persians, no matter how briefly, and relate with them through a common human fault. This led to a fundamental change in my sense of identity and how I viewed other people. I
Music carries a lot of influence on the listeners. Further, the popular music of the day reflects the culture of the people at the time, for instance, Chainsmoker’s song #SELFIE comments about the youth and media culture happening presently. Therefore, changes in music usually mirror the changes according to society’s worldview. Music and culture thus flow together.
On the first day, the views of Pop Parade sat at 120 thousands, which was three times more than that of Music Choice. Over the first 11 days, Pop Parade’s popularity steadily decreased to 40 thousands views on the 9th day and then increased dramatically to 150 thousands views on the 11th day. The number of views of Music choice fluctuated between 20 thousands and 60 thousands views then stopped at slightly above 20
In Euny Hong’s book, The Birth of Korean Cool, she tells the story of the rise of “hallyu” or the “Korean wave” that is sweeping the globe. Having been born in the U.S. then immigrating to Korea, Hong gives a unique dual perspective on the changes Korea has undergone in the past decades. Korea today has a reputation of being modern technology hub, but this was not always the case. In fact, as Hong describes, the majority of the social, technological, and economical advancements came about within the past thirty years. Euny Hong details her experiences and observations as Korea traveled at a breakneck speed from a third world country to one of the most technologically advanced nations in the world.
As many around me know, K-Pop has always been a constant factor in my life, and an important influence. The artist of the song I chose, BTS, has especially influenced me the past few years to change perceptions I have of myself as an individual. Unlike other K-Pop artists who mainly sing about falling in love and/or break-ups, BTS stresses more on the feelings and thoughts of an individual, and how it doesn’t matter about how the world views a person. It’s okay express oneself and be rebellious, and it’s also okay to feel upset.
Instead, hip-hop should be deemed fake or real intentionally based if it’s as a product for market or playas’ personal expression. According to Lee’s study, there was a common theme found in playas’ lyrics and suggested that, “South Korean hip-hop playas’ practice of keepin’ it real demonstrates global-local syncretism.” S. Korea are not using their own ideas and concepts, but global elements and characteristics are also incorporated too. This incorporation was evident from S. Korea playas use of English, hip-hop clothing, costumes, and similar concepts. It’s already not pure because these characteristics are not original, but the differences are it intention. Critics may argued that hip-hop is dead or is no longer real because of globalization and diffusion. These playas are still rapping about their country’s problems and personal issues, but how do people know if it’s real or fake. Since globalization is a major component of blending hip-hop globally, music corporation are largely affected the quality and authentic of contemporary hip-hop. Playas are in this business to make a living, and often don’t have control of their choices from these corporation. Lee talked about the Korean Wave, and its influence to international audiences. At large, the Korean Wave is carried by Korean-pop music, but Korean hip-hop
Music has always acted as an effective vehicle to enhance people’s lives and connect people together. Ever since the advent of the Internet, news and pop culture has been able to easily reach millions of people not only in the United States, but across the world. Music has become an even more effective medium over the past decade through the use of websites and programs that allow people to listen to music and view media online. To this day, music represents one of the major avenues of pop culture and media that people consume on the Internet daily. Social media websites like Facebook and YouTube have over a billion users (Protalinski; “Statistics”). Media that gets posted to websites like these have the potential to be viewed by some of the largest and varied audiences in the world. Artists have the ability to release music videos and promotional material online, which contributes significantly to the amount of units they sell. In 2015, many artists were able to sell millions of units and
Korea is a vibrant environment for contemporary music, and produces a wide array of styles. The country has produced internationally prominent composers and singers including Psy in which one of his music became a global phenomenon. Moreover, a new genre called Kpop also emerged during the 1990 's up to present. Today, The melodies of Korean music are quite similar to the mood of early 2000 's rhythm and blues music from America. Reflections of African American music are quite prominent due to Korea 's western influence and the United State 's heavy influence of Negro spirituals deriving in the 1800s during slavery of which you still see in music today. Story telling is very important in every culture and as Korea has had it 's own hardships it is easy to see how musicians took their own hardships applied them to influences from African Americans.
the most popular groups in K-Pop is BTS, and one of the biggest reasons of their huge success
Western popular culture has changed significantly over time. In the 1920’s and the 1930’s, radios, dancing and feminism were all trends, and most popular music was jazz and folk (Prezi, 2017). Now, in the 21st Century, phone apps, social media and mobile phones are the biggest trends, and the most popular music genres are pop, rap, and music made by boybands (Prezi, 2017).
South Korea is one of the most homogeneous countries in the world, in which it has its own culture, language, and customs that are different from other Asian countries. In South Korea, the citizens greatly value hard work, filial piety, and humility in their daily lives. South Koreans are very proud people in which they pride themselves in their traditional culture and their financial success.
My return to Korea in the summer of 2001 was nothing short of a culture shock. I was in a country I thought I had learned by heart. It was the country I always rooted my identity and pride from. I wasn’t ready for the shock. I