Korean Pop Music And Its Effects

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For the past 4-5 years I have listened to Korean pop music as my main source of music. Over this time, a lot of changes have happened in the Kpop community but the most outstanding change was how much more popular Korean music has become worldwide. Kpop has been around since the 90’s but has recently become much more popular globally with thanks to the internet and social media. Globalisation and its effects have been amplified extremely by the Internet which has facilitated communications between different groups of people on a global scale. Sites such as Twitter, Facebook and YouTube have allowed Korean artists to reach a new, much larger audience and achieve global success. The surge in the visibility of Korean culture has been coined ‘The Korean Wave’ or ‘Hallyu’ which translated literally means the flow of Korea. The Hallyu wave first began by the spread of Korean dramas being televised in other areas of Asia and continued to grow once Kpop artists began utilising social networking services and in particular YouTube. Much of the Hallyu Wave’s success can be attributed to the video sharing website. YouTube has allowed Korean (and other nationalities) artists to post their content online and be viewed by the larger overseas audience. As of 2012, the most viewed video that has ever been uploaded to YouTube is a Korean pop music video, holding a world record for the achievement and now totalling over 1 billion views. Unless you’ve been living under a rock for the last 3

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