Final Case Study – Kumon Educational Institute USA
Upon careful review and analysis of the current situation of the Kumon Institute USA it is clear that there are several problems that should be addressed in order for Kumon Institute to succeed in the US market. Although Kumon has been in existence in the US for 10 years now, you have still not implemented a corporate global strategy which will allow for success in the US. You’re currently operating in the same manner as is the Japanese operations, and as a result the same business level strategy that worked in Japan will not provide the same results in the US. Any company seeking expansion at the multinational level must implement a strategy based on analysis of the local
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To date Kumon has operated with the program unchanged from the Japanese business model and this is clearly not conducive to the US educational system. The US educational system is a much more rewards based system used to motivate the students to work and to improve the students self discipline therefore, if Kumon is indeed determined to grow market share outside of the Asian American culture it will be important to understand what works to motivate and encourage self discipline here in the US. In addition, the change to family culture necessary for the Kumon program’s success should also be considered with the consultant as this is an area where commitment is hard to maintain due to different lifestyles, whereby both parents often work long hours outside the home and will have a difficult time committing to the demands placed on them by the Kumon program. Depending on the direction determined, for example will Kumon focus on just the Asian population, or will they conduct a full national campaign. So, now in place is a vision and strategy, so in order to make this vision reality Kumon must implement the strategy through the use of marketing and advertising campaign that will build awareness of Kumon, appeal to it’s target consumer. In addition, they should focus on gaining the respect of local teachers so that they can assist in word of mouth campaign. With that in mind, I
In the article “Five ways to get your Children to study without Nagging” by Vanessa Van Petton. The author shows five alternatives for parents help their children get a good grades l in the school. First, write a list of the homework according to subjects, second, give positive reinforces, Third, help their children be responsible with their homework, fourth, set up positive study routine, and support the effort of their children. Parents should encourage to their children strive to get good grades, some advices can help the parents to lead with teenagers’ study habits. Moreover, parents should help their children be independent, support to deal with the school stress, help their children to organize their daily activities and have a study
Family involvement plays a major role when helping students prosper in the school setting. In order for children to be successful, as a teacher, we have to provide support to the parent’s to make an effort in wanting to play apart in that success. Communication plays a major part in the effective relationship between families and school. Giving the parents a sense of idea as to how their child is doing in school is built through the student’s academic needs.
Asians are one of fastest growing minority groups in America today. During this century, various factors at home and abroad have caused people from Asia to immigrate to the United States for better or for worse. Due to these factors, Americans and American teachers, in particular, need to educate themselves and become aware of the Asian American students’ needs in terms of success and happiness. Before beginning my research, I felt I had an easy subject: studying Asian Americans in relation to their education in public schools. How simple! Everyone knows they are smart, hard working, driven to succeed in spite of their nerdish, geeky, non-athletic, broken-English stereotype. Of course they are
However, the incessant hovering and excessive involvement from Asian parents can add tremendous pressure and stress onto young Asians. In the Daily Collegian News, Penn State sophomore Trevor Hsu expresses, “It puts pressure on Asian [students] themselves to fit that stereotype…they can feel that they let themselves [and their families] down because they have not achieved the level of excellence that the stereotype has set.” (qtd. in Dailey). Because they feel guilty and shameful, many Asian students are reluctant to admit to their parents and teachers that they have difficulties with class works and assignments as much as their non-Asian classmates and consequently, they do not received the support they need to improve their performance.
However, in order to become a successful human being, human nature is something that to a certain extent needs to be individually developed through one’s own challenges and experiences. At some point in a person’s life, significantly at an early age, they are ultimately helpless, therefore they need the attention and guidance of the family to be put on the right path to achieve and flourish as a human being. This is why the family is the core of humanization and education. This is where the values of family and responsibility play a vital role in guiding and promoting the right beliefs and concepts for the development of successful, well-developed human beings. This also means that mothers have an extremely important role in the East Asian families, because they nourish and educate their children from adolescence till they can become independently grown individuals (Magagna, Oct 13). Such nourishment and uprising, also requires the person to experience events solely by themselves, forming their own opinion and judgment. Therefore, requiring one to self-cultivate and prosper. While the Self-cultivation can be done anywhere, the most important and logical place to do it would be at home, where one receives the humanization and education from their parents. Even if the individual can’t go to college to develop such experiences, they can still receive the self-cultivation to the wider world at home from their family (Magagna, Oct 13). Therefore, this means that the
The Asian group has strong standards regarding academic success. The United States Census Bureau reported that the percentage of Asian Americans to possess a bachelor’s degree or higher increased by 54% which shows a significant increase within the past 20 years (United States Census Bureau, 2016). Throughout much of Asia, children are taught at an early age to believe that education is the only path to success. While they are a distinct minority, their indicators of success in terms of education and future income occur because of the unique style of parenting which is based on the belief of the philosopher Confucius. Within their culture, they are taught to work on self-perfection which will help them achieve self-improvement in qualities such as diligence, determination, and concentration (Seal, 2010). Parents, family members, and their community assume the responsibility for teaching and disciplining children. Furthermore, they instill the belief that a child’s achievement or lack thereof is a direct reflection on the efforts of the entire family and community (Chen & Uttal, 1988). These types of demands coupled with academic
Asian-American students are often assumed to be the ones who finish on top academically. Due to the amount of high-ranking Asian-American students in schools throughout the United States, a cliché stereotype has been developed claiming all Asian students are “whiz kids.” The culture which Asian individuals practice differs by region however, majority of Asian individuals celebrate a different culture than mainstream Americans. I interviewed Susan, an Asian-American female who was born to an Asian mother, and an American father.
2. Describe Kai-fong/Ken’s educational/social/familial trajectory in the Fillmore article. What does the author recommend teachers should do to combat some of the negative forces that affected Kai-fong/Ken?
Having a child is one of the most wonderful moments when a person becomes a parent. Although it is foreseen that each couple always hope their children succeed academically, sometimes they overestimate their children’s potential and put a lot of expectations on them. In Asia, such as Japan, China, and South Korea, these expectations become burdens for the children, which may lead them to become rebels. The story “Two Kinds” of Amy Tan will illustrate Asia parents’ expectation throughout the aspects of the educational system, parental involvement, and single-child family as well as the gender issue.
Considering the conducted research and analysis, it can be clearly seen that the international strategy is not effective, that is why, needs to be fixed. Moreover, the company has a success in the local market, so it may be reasonable to put the efforts to promote inside the country.
International business meshes across multiple domains most notably market entry strategies and sociocultural variances. Factoring in those two critical aspects and giving them the right amount of attention is the separating line between success and failure. Terralumen, Blue Ridge, and Delta are all successful companies; However, by not observing the basic requirements of
The comparison between Japanese and North American educational systems is often used. The Japanese system, along with other Asian cultures, places importance on the group and the interdependence of its members (Cole & Cole, 2001, p. 541). The North American model, in contrast, focuses on the ideals of individuality and independence (Cole & Cole, 2001, p.541). This contrast is due to a conflicting cultural/social structure and outlook of the world. Japanese look at the development of self as doubled sided: the inner self and the social or public self (Hoffman, 2000, p.307). Within the Japanese education system, the teacher's goal is to develop and cultivate both layers.
Ocampo, he states, “According to Philippine Center for Public Education, 78 percent attended a parent-teacher conference. Parent involvement programs provide a primary way for mothers and fathers to participate in the educational process to engage with their children.” If it wasn’t for the value of family and education as a Filipino, I wouldn’t be the person I am today. They support me through the decisions I make to have a successful future. Overall, the value of family and education has kept me persistent to reach my aspirations in the future by the support given.
INTERNATIONAL MANAGEMENT: CULTURE, STRATEGY, AND BEHAVIOR, EIGHTH EDITION Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions © 2009, 2006, and 2003. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited
global knowledge of consumer demands for services as well as products in a world scale, the