preview

Leon Festinger's Theory Of Cognitive Dissonance

Better Essays

This essay will evaluate the presentation of Leon Festinger’s theory of cognitive dissonance in the world of social psychology. Throughout I will discuss the establishment of his theory, it’s supporting evidence and any limitations of this. I will also deliberate what it can explain and the alternative explanations presented by other psychologists; how they differ from Festinger’s, how they add to Festinger’s original theory and finally how they extend the knowledge in understanding the interaction between thoughts and actions to question the position of rivalry over cohesion between them all.

The theory of cognitive dissonance was introduced by Leon Festinger in 1957, a time where many claimed social psychology had lost the social aspect …show more content…

It is regarded as a counterintuitive social theory as it implied that actions influenced attitudes as opposed to the alternative notion, once seen as the more reasonable, (Miller J. L., 2012). His theory of cognitive dissonance is still referenced today in numerous credible and published work either in support of the theory or to suggest revisions, (Dember & Jenkins, 1970) cited from “Cognitive Dissonance Theory” (n.d.), revealing a lasting impact.

Social psychologist Herbert C. Kelman (1953) first investigated cognitive dissonance through the consequences of forced compliance and hypothesised the opposite of his data findings, which revealed that counter-attitudinal advocacy occurred more often in low reward circumstances in comparison to higher reward.
Festinger and James M. Carlsmith (1959), similarly followed to find supporting evidence of the cognitive dissonance theory. They conducted an experiment in the U.S. concerning the cognitive consequence of forced compliance and found similar results. The study involved 71 male participants where they were given two monotonous tasks of filling a tray and turning 48 pegs clockwise, both with one hand and for half an hour each. The participants where split into groups, where one received one dollar for their time and the other received twenty dollars. Both low reward and high reward groups where then asked to recommend the experiment to future participants, who were secretly confederates.

Get Access