Convergence Analysis.] 8 Consumers’ Extent of Evaluation in Brand Choice. B.P.S. Murthi and Kannan Srinivasan, Journal of Business, 72 (April 1999), pp. 229–56. [Literature review, Model proposal and estimation, Scanner data, Impacts, Price, Display feature, Purchase occasions, Weekday, Store loyalty, Household income, Education, Frequency of purchases, Time availability, Deal-proneness, Statistical analysis, Managerial implications.] 9 Consumer Behavioral Loyalty: A Segmentation Model and Analysis. Chi
Organisations such as the Global Reporting Initiative and AccountAbility have embraced and promoted the 3BL concept for use in the corporate world. And corporations are listening. Companies as significant as AT&T, Dow Chemical, Shell, and British Telecom, have used 3BL terminology in their press releases, annual reports and other documents. So have scores of smaller firms. Not surprisingly, most of the big accounting firms