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Localization And Globalization

Decent Essays

Economic globalization has been praised to be the savior of global inequality. However, at the same time, the tremendous development of developing countries like China accounts for global economy growth, compensating for other countries’ loss in this redistribution of money and resources. Although both involved in economic globalization, China has driven over 650 million people out of poverty, while South Africa suffers a 2.3 percent increase in poverty rate. Indeed, distinctive internal factors prevent countries from growing at the same pace, but such imbalance is now hampering reduction in global income inequality, which urges us to reaccelerate this process. Talking about globalization in a business perspective, international businesses globalize their brands by expanding to foreign markets. And they always prioritize localization when they enter a new market, having appropriate translated names and tweaking their core services to generate profit. Localization has been so helpful in the business world that local governments should also be inspired, for example, adjusting globalization activities locally through domestic trade policies. Glocalization, as stated by sociologist Roland Robertson, is “the simultaneity – the co-presence – of both universalizing and particularizing tendencies.” Given the current disparity among countries’ economic development through globalization, local governments should adopt the business model of glocalization in order to maximize national

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