Lotteria Marketing Plan 2013 | | Hoang Dieu Hong – s3312620Vu Thi Thanh Thuy - s3311657Tran Nguyen Hoang Anh – s3309970Nguyen Duc Thanh – s3373543Tran Nguyen Van Trang – s3310995Vo Nguye Quynh Giao – S3325093 |
Contents INTRODUCTION 2 SITUATION ANALYSIS 3 COMPANY DESCRIPTION 3 PRODUCT DESCRIPTION 3 MARKETING ENVIRONMENTS 4 SWOT ANALYSIS 7 STP 8 MAKETING MIX STRATEGIES 12 Product 12 Price 13 Place 14 Promotion 15 OBJECTIVES 16 Organizational Objectives 16 Financial Objectives 16 Marketing Objectives 16 MARKETING STRATEGIES 16 Target Market 16 Positioning 17 SWOT Matrix (Table) 18 MARKETING MIX STRATEGY 19 Product 19 Price 20 Place 21 Promotion 22 ACTION PROGRAM 24 ACTION CONTROLS 24 References 26 Appendix
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Ltd. 2012). Food and Beverage is still the forte of Lotte Group and has a stable development in the global market especially Japan, China, Russia and Vietnam. In 2011, Lotte had earned ¥522.0 billion in total (Lotte Co. Ltd. 2012).
Lotte entered Vietnam market with their forte – food and beverage. However, it is not until December 2008 that Lotte started investing into Vietnamese market, with the establishment of the first Lotte Mart in Ho Chi Minh City. In Vietnam, with KFC, Lotteria is the main player in fast-food franchising business (Tuoi Tre 2012).
Lotte’s mission is to create high – quality services and products contributing to an abundant life for their customers through creativity exploration and challenge confrontation.
PRODUCT DESCRIPTION
According to Lotteria 2012, Lotteria is the leader in the Korean fast-food industry with 550 billion won sales in 2009. Firstly appeared in Vietnam in 1998, yet Lotteria is not popular till the entrance of bulgogi burger in 2004 (Lotteria 2012). According to Tuoi Tre 2012, Lotteria is the owners of more than 120 shops across the country, aiming to open 140 stores by the end of 2012. Entering Vietnam market, as the similarity in dining culture as well as Asian taste, Loterria Vietnam quickly attracts the taste of Vietnamese by the outstanding flavour of modern Korean fast-food. With the stable
PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have
3) Vacation Goers: This segment includes retired couples who love to travel. They want to look back on their great memories of traveling around the world. They have more free time than the other segments, so they can devote more time to putting together their scrapbooks. This segment 's age is between 50 and 70. Their income range is $50,000 and over.
Marketing is essential for every business, be it a small household business or a large multinational group. All businesses depend on marketing in one way or the other. Setting of goals according to entrepreneur’s visions marks the starting o f the plan. It is better to do proper research and documentation before launching a product in the market or else the results will not be according to one’s thinking. Raymond Morose is the owner of Pet Palace and has been running this business for the last 44 years (Manta, 2010). Raymond Morose is running the business with a small staff but is very clear about his goals, as he has set his goals according to SMART approach. SMART stands for specific, measurable, achievable, relevant, and time-based and
The marketing research approach will be used to develop the marketing strategy and tactics for the new product. The paper will identify the segmentation criteria that will impact the target market selection and identify the target market. Describe the organizational buyers and consumers of the product and the factors that influence their purchasing decisions. Discuss how these factors will impact the marketing strategy. Analyze current competitors and define the competitive landscape for the product. The attributes of the product and the pace at which product will move through the product life cycle and the factors that will impact its movement will be described. Identify the positioning and differentiation strategies for the product and the appropriate price strategy that should be used for the product. The appropriate place and promotional strategy will be used in the development of the strategic marketing plan. Develop an initial sales promotion schedule, create an advertising plan and identify public relations opportunities for the product. Analyze the impact of channel management decisions on the marketing the selected product. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen. Develop a budget for the plan and identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of the marketing
As an artist, there are three current self-promotional career goals I have to achieve. My first goal is to be a freelance artist by selling my own artwork online. Most of my artwork consists of concept arts and traditional drawings. My second goal is to publish a children’s illustration book that I made before attending Art School. My aim is to sell my book towards children between 7-12. My final goal (and most important) is to apply for an intern at Pixar animation. I already saw a couple of interns that worked at Pixar and they said it was the mostly enjoyable career they ever have. These are my three goals and there are many steps to take in order to fulfill this dream.
Chien, W. T., Leung, S. F., Yeungm F. K., & Wong, W. K. (2013, September 25). Current
Eventus will not follow an intensive or exclusive distribution strategy. Instead, the product will be brought to market with a selective distribution strategy. Since the main target market for Eventus is upper-middle class men, we will place our product in select stores and outlets that will cater to these customers. This will increase the chance that our product will be noticed by the target group, and it will ensure higher sales. Since our product is new on the market, by following a selective strategy, we will be able to choose outlets with the least competition. Moreover, Florida is known having a large population of upper-middle class seniors, so we will first introduce our product in this state. Following
Lee, T., Goh, S. A., Quek, S. Y., Phillips, R., Guan, C., Cheung, Y. B.,
Group 4 Jiaqi Ji, Kai Yang, Yuju Chien, Longyi Han, Uthum Kurukulasooriya – Wednesday section 24
Grand-Adventures is a tour operator that is located in Las Vegas, Nevada. Their Grand Canyon tour includes their Grand Canyon Skywalk, Express, and Sunset tours. Grand-Adventures offers the South Rim Express Tour for only $125! Grand-Adventures was also the oldest, highest, and best-rated tour operator in Las Vegas on TripAdvisor. They were TripAdvisor's 6th Highest Rated Tour in America in 2015.
Baysan, M., Woolard, K., Cam, M. C., Zhang, W., Song, H., Kotliarova, S., . . . Fine, H. A.
Canterbury renovation is a chain of homeward store in city that specializes in bathroom fittings, bedroom fittings, mirrors and decorative items. The organization is considered to be the provider of efficient and cleanly designed products that have had a large impact on the way homemakers shop, and received such recognition that the store was made into a chain in order to fulfill the needs of a larger consumer market. Canterbury renovation offers bathroom fittings, mirrors, bedroom fitting and decorative items to its customers. The analysis of each of the aspect of the company overview is provided under the following heads.
In an e-commerce world saturated with endless options and opportunities, the highly anticipated release of DatingOffers.com has emerged. An intuitive, adult dating platform providing consumers with an exclusive and visually appealing, freemium business model, that has proven higher success rates when converting the consumer to a premium paid member/subscriber.
There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.
He has connected the first Japan snacks supplier in HKTDC Food Expo in 2011 by himself.5 In Japan, local products for domestic sales are not allowed to be sold to foreign companies. Thus, Lam even went to Japan in person searching for suppliers and set up shadow companies in Japan sourcing for any popular and fair-price snacks that are not yet known to the Hong Kong market.6 That is the reason snacks sold in 759 Store always catch up with the trend in Japan. Thus, 759 Store provides exclusive products which cannot be found in its competitors’ stores.