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Lufthansa Case

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Travis Vigneault & Nicola Tschopp
The Business Size-Up
Lufthansa has been impacted by a booming U.S. economy where the value of the USD has been increasing steadily since 1980. By January 1985 the USD was at record levels against other currencies. Many signs such as the current interest rate differential between the US and Germany indicate that the value of the USD might continue to rise. However, there is great speculation as to where the USD will be valued in a year as many feel that it is over-valued and a decrease would be beneficial for the world, especially the U.S. economy that has lost an estimated three million jobs due to lack of competition in international markets. U.S. Congress has a motive to lower the value of the USD …show more content…

2) Cover some or the entire purchase price by locking in a price and removing any exchange rate uncertainty with a forward contract. 3) Cover some or all of the cost with a foreign currency put option that would lock in a maximum price for the aircrafts but also allow Lufthansa to pay a lower price if the U.S. dollar depreciated as Ruhnau predicts. 4) Borrow DM to buy U.S. dollars today and invest them for one year which would lock in the price at today’s spot exchange.
Analysis of Key Alternatives (For the math behind the key alternatives see Exhibit #2) 1. Doing nothing is definitely not the best alternative. If Lufthansa doesn’t lock in a rate today and the USD appreciates drastically than the price the company pays for its 20 planes will also drastically increase since they are uncovered. 2. Similarly, Lufthansa may be no better off using a forward contract to hedge the entire $500 million U.S. dollars due in a year. This all-or-nothing approach to dealing with the volatility of the foreign exchange market is not the best solution as our decision to yield 40% of Lufthansa’s foreign exchange risk yields a future value of 640m DM. If Lufthansa enters into this forwards contract at 3.20 DM/USD and the USD depreciates or the DM appreciates, Lufthansa will still benefit to the

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