Maggi Noodles Marketing

To the peers of the researchers that gave courage and support in pursuing in making this research.

I’ve chosen the topic of Maggi ban in various states of India as it is a contemporary issue and I’ve followed this case all throughout. Maggi is a trusted brand of instant noodles among the various sections of Indian society and the allegations against it came as a surprise to many.

This case discusses the various phases in the life cycle of Maggi noodles in India. It talks about the various strategies employed by NIL to keep the Maggi brand fresh in the minds of Indian consumers and how Maggi can bounce back and take back its

To the peers of the researchers that gave courage and support in pursuing in making this research.

, a n d a d m i n i s t r a t i v e w a s t e . U n d e r s t

N H E X S I E U A R A H T O F Y V T L L

Lastly, I would like to thank all the participants and their relatives that accepted to participate in this research, without them would not have been possible at all.

This case study is about the crisis that happened to Nestle’s brand Maggi. This case details how a company who was running successfully and was the market leader for the past 30 years in the instant noodles segment, was suddenly banned in the whole country. Owing to concerns related to MSG and Lead levels in Maggi samples, many state government banned usage of Maggi. The MSG and the lead levels were found way above the permissible limits.

It is because they stomach is small so the quantity is enough for them. Besides that, that have 73% customers think the quantity per one pack Maggi noodle are too little. They think the quantity of Maggi noodles cannot fulfil their appetite, they always eat one and half pack or two pack of Maggi.

| In 2008, the global pasta market reached $10 billion dollars. Pasta sales are estimated to grow by at least 10% for the next few years. This growth can be attributed to several different factors. While not all pasta is ‘good for you’, particularly the cream‐based sauces, pasta can be very tasty. Sarto’s sees no real substitute for what it provides – ‘Impossible to substitute this taste and offer’, according to Sarto’s owner and founder, M. Sarto.

This is an early steps taken by Nestle after Maggi had banned by authorities after they contain higher level of lead than permitted. After the banning, Maggi had gone their public trust, so through this partnership had better chance to grab back their market share. Maggi has been relaunched in 100 towns through 300 distributors and will continue to relaunch their products in many other areas. Maggi was allowed back to sell their product when they had passed tests conducted by three-government accredited laboratories by the Indian

The Project entitled- CHANGE IN THE CUSTOMERS PERCEPTION AFTER MAGGIE GOT BANNED deals with the study of the Maggi Brand that was launched in India in theYear 1983, by Nestle India Limited, this became synonymous with noodles. Mainly, this project studies the change in the consumer’s behavior after Maggie got banned. And also to know about the market position of Maggi as a Brand, how they survived in the past, what all strategies they adopted to become a well-known and well established brand after the banned case that had recently happened.

Last but not least, we would like to express our gratitude to our friends and respondent for the support and willingness to spend some time with us for our presentation.

In 1947 Nestlé acquired the Maggi brand. Today the tradition continues around the world. Whether it’s Maggi bouillons, soups, seasonings, noodles or sauces, consumers have come to know and trust the Maggi brand for its high quality, convenience and

Since cooking is a thing that people often lazy to do, especially when they are quite busy with their university life or at their job, people consume Indomie as a simple way to eat because cooking it only took about 3 to 5 minutes, this makes Indomie as a ‘saving time food”. In addition, the taste of Indomie noodles matches the taste of this generation, who love pasta and fast foods. Thus people eat instant noodle as a convenient choice to save up time, in addition to saving money.