On the global scale, it is estimated that Muslims range from 1.2 up to 1.57 billion of the world’s total population (Bello, 2005). Of that number, more than 60 of them are based in Asian countries, which include Pakistan, Bangladesh, Brunei, Darussalam, and Indonesia, among other countries. Indonesia on its part is ranked among the countries with the highest percentage of Muslims, who account approximately 88% of the total population (Vignali, 2001). Therefore, they represent the majority of the 235 million Indonesians. The remaining percentage is occupied by other religions such as the Catholics, Buddhists, Hindus, and other Christian dominions. This makes Indonesia a readymade market for international export of Halal foods including Halal meat. In the words of Zakaria and Abdul-Talib (2010), before international meat producing countries such as Australia explore new markets in Indonesia, they need to put into consideration several factors. This paper seeks to present a web page information on how to market Halal meat products from Australian business organizations that are specialized in production and marketing of meat products. The paper will achieve its stated objective by discreetly analyzing the status of the Indonesian meat market, contextualizing on the Indonesian regulatory approach of certifying Halal products, and discussing the marketing mix strategies that are required to control the Halal meat market in Indonesia.
Theoretical context
Current state of the
More than ever before, our planet is one filled with meat eaters. In fact, the average American consumes 270.7 pounds of meat per year. And, as one might have guessed, the question of where this food set before them on the table came from is often unregarded or ignored altogether. As more media forms commercialize extremely unhealthy versions of double cheeseburgers and meat lover’s supremes, the consumer’s demand for meat spikes up and companies in the food industry are faced with the ethical dilemma of benefiting themselves, their companies, increasing profits...and doing right by the animals- who without, they would not even be where they are today. Needless to say that animal rights and the humane treatment of their precious lives have been disregarded. Why do we, as a
The National Cattlemen’s Beef Association is a trade association and policy group that represents all segments of the cattle industry: producers, feeders, and breeders. The association has over 28,000 individual members and represents over 230,000 people in the industry. The current president of NCBA, Scott George, is a cow/calf producer from Wyoming with a long history in the dairy industry and policy groups as a member of the Farm Bureau. In addition to its role in U.S. policy, the NCBA conducts research, marketing, and promotional work for cattle ranchers. The NCBA’s vision is “an industry united around a common goal of being the world’s most trusted and preferred source of beef and beef products.” The economic interests of the cattle
Western diet and culture are responsible for the increase of global meat consumption, over the last few decades. This is why the global trend of moving “towards concentrated animal feeding operations is expected
The Meat Inspection Act of 1906 was an attempt to regulate the meatpacking industry and to assure consumers that the meat they were eating was safe. In brief, this act made compulsory the careful inspection of meat before its consummation, established sanitary standards for slaughterhouses and processing plants, and required continuous U.S. Department of Agriculture inspection of meat processing and packaging. Yet, the most important objectives set by the law are the prevention of adulterated or misbranded livestock and products from being commercialized and sold as food, and the making sure that meat and all its products are processed and prepared in the adequate sanitary and hygienic conditions (Reeves 35). Imported meat and its various
Arnott’s is an organisation within the Australian food industry that comes under the food processing/manufacturing sector. In Australia, Arnott 's is the largest producer of biscuits and the second-largest supplier of snack food.
The meat industry today is not what it was nearly a century ago. While improvements are thought to have been made, an ever changing society has brought upon new problems that have been piled on to the previously existing ones. While these problems are not like those found in The Jungle, they do parallel how by exposing what is going on in the meat industry; new regulations would be the answer to the noted problems. The increased demand for meat has made it a rushed mutated production instead of a means to raise livestock for consumers. Taking into consideration the demand for cheap meat that will be used for in quick and high demanded products such as frozen and fast food, this demand of meat has greatly skyrocketed. Animals whose sole
In the article published on The New York Times, "The Myth of Sustainable Meat," by James E. McWilliams, a history professor who specializes in environmental history at Texas State University--San Marcos, tries to prove the alternatives to factory farms that practice natural ways of raising animals for food production isn’t such a satisfying alternative than what we perceive it to be (par. 2). McWilliams presents excellent examples and reasons to support his thesis. He appropriately used important societal issues in regards to animal production to broaden his audience and provide strong support towards his claim. Even though McWilliams provides strong reasons to establish his claim, the use of expert opinions and dishonest statistics and facts
The first dilemma is observable in the sphere of the American meat industry. The unhygienic conditions of meat production units, and the pathetic conditions of the places where the cattle are kept, both point toward indulgence in unethical practices. From the deontological perspective and from the utilitarian perspective if the meat production scenario, as depicted in the documentary, is considered then a clear picture of unethical practice will come before the eyes of the spectators of the movie. The disgusting condition of the meat industry has contributed to the infamy of the meat industry and its rotten nature. From the deontological perspective it can be said that, it is the duty of an employer to ensure the safety and security of his employees. But Robert Kenner, in the documentary, has shown how the employers in the sphere of American meat industry are indifferent to this basic duty. These employers refrain from being accountable to their employees and to the common public as well. The higher rate of workplace injury in the context of the meat industry is a burning truth and this truth indicates how unethical the approaches of the employers are. From the utilitarian perspective, if judged, it can be seen that, the food industry must be very much cautious about its modes of production and about the quality of its produces. This is primarily because food is consumed by a huge number of consumers
In the role of Chairman and CEO, Mr. Gregory James Aziz has led National Steel Car to become a leader in the railroad industry. The company engineers and produces freight cars.
After reading both articles, I have to say I am compelled to believe Joel Salatin’s response to “Myth of Sustainable Meats” written by James E. McWilliams. I think Joel Salatin uses many more pieces of evidence in his argument, and also does a very good job using facts to prove McWilliam’s statements are false. It seems that every statement he makes is backed up by a fact. It also seems that Salatin is extremely offended by McWilliam’s claims and even writes “apparently if you lie often and big enough, some people will believe it” (Salatin). I think Salatin is offended because McWilliams makes it seem that every company does everything wrong, when some companies are actually doing things the right way. McWilliams generalizes too often
The government’s role in the food industry seems as if it is to protect the reputations of these companies instead of the well-being of its workers and consumers. This statement is made clear in the “What’s In Meat” chapter
In recent years, red meat has been controversial because it has been linked to heart disease and cancer. The truth is today’s red meat wasn’t what it has used to be. Those we ate nowadays is vastly different than before. The meat products may have been processed before sale. Regardless of the fact that humans consumed red meat through different methods, many experts still believe that it is more harmful to human body than health aspects. Eating red meat raises the risk of early death. As red meat is high in protein and fats, it can contribute to different kinds of diseases and cancer to our human body. Some people claim that red meat is healthy. However, there are some good reasons that this is not true.
Halal is an Arabic word meanings lawful or permitted. Halal food means any foods that are allowed to be eaten by Muslims according to their Islamic faith. There are matter regarding to Halal certification around Australia. Halal certification may not be successful and may be in charge of supporting terrorism. By contrast, global values of these Halal foods is US $1.1 trillion expected to increase US $1.6 trillion by 2018.
The cattle industry produces vast amounts of strain in the environment. It is energy inefficient, pollutes water, occupies many acres of land, and deteriorates the health of the people who abuse its consumption. The government subsidizes this industry. Therefore, the price paid for meat doesn’t reflect the environmental hazards involved in the process. In order to protect our health and the health of the environment we should pay close attention to our food choices and make sure we don’t support industries that degrade it.
In School Bus Farmer 's’ Market, the author talks about the health risks of corporation 's butchers in comparison to local, smaller scale farmers who butcher their own meats. She states “One compelling reason to buy your food - especially your meat -from