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Market Halal Meat Products From Australian Business Organizations Essay

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On the global scale, it is estimated that Muslims range from 1.2 up to 1.57 billion of the world’s total population (Bello, 2005). Of that number, more than 60 of them are based in Asian countries, which include Pakistan, Bangladesh, Brunei, Darussalam, and Indonesia, among other countries. Indonesia on its part is ranked among the countries with the highest percentage of Muslims, who account approximately 88% of the total population (Vignali, 2001). Therefore, they represent the majority of the 235 million Indonesians. The remaining percentage is occupied by other religions such as the Catholics, Buddhists, Hindus, and other Christian dominions. This makes Indonesia a readymade market for international export of Halal foods including Halal meat. In the words of Zakaria and Abdul-Talib (2010), before international meat producing countries such as Australia explore new markets in Indonesia, they need to put into consideration several factors. This paper seeks to present a web page information on how to market Halal meat products from Australian business organizations that are specialized in production and marketing of meat products. The paper will achieve its stated objective by discreetly analyzing the status of the Indonesian meat market, contextualizing on the Indonesian regulatory approach of certifying Halal products, and discussing the marketing mix strategies that are required to control the Halal meat market in Indonesia.
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