Marketing Analysis : International Marketing

1546 WordsJun 22, 20157 Pages
Introduction Marketing is nothing but the process to sell the product to the consumers in order to satisfy customers’ needs and to obtain profits. According to the American Marketing Association (AMA)"international marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. In today’s competitive environment, there is a necessity for many companies to be globalized, to remain in this competitive market and satisfy customer’s needs across the world. Marketing a product internationally is a little difficult job for the company who is planning to launch their products internationally. Many manufacturing companies have the expertise to build the new product as per their local country’s needs unless they have a deep and though analysis of launching a product as per global needs and considering a global marketing strategy. Companies can manufacture or design certain product which can sustain globally and can be sold internationally, however to launch and market those products internationally is a challenge. Marketing or sale a product globally, would need a research and thorough analysis. Many companies have their own international marketing CEO’s and separate department who handles, how to launch or market a product in certain countries, by considering so many factors, including country related governance policies,
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