Marketing In A Gilded Age

The Gilded Age was a time where new prosperities and opportunities were forming after the end of the bloody American Civil War. The United States was able to rebuild itself after philanthropists started to help change the country into something superior and steered it away from the dreariness of the last few years. The ultra wealthy entrepreneurs of the time primarily were John D. Rockefeller, Andrew Carnegie, and J. Pierpont Morgan. These men were given the name “captain of industries” coined by Thomas Carlyle in his book, Past and Present, to describe compassionate and important men who made significant impacts on the nation and people of America. The wealthy industrialists of the late 19th century were “captain of industries” because they created new enterprises, they provided jobs for countless citizens, and donated to charitable causes.

From 1870 to 1900 era was called the Gilded Age, a time of immense growth in the United States in transportation, especially in railroads, American workers were paid higher wages than their peers in Europe. In this thirty year span the United States saw twelve million immigrants pass through her golden doors, 70% of these immigrants were English, Irish, and German. Crop failures (potato famine in Ireland), job shortages, and religious freedom were the motivations behind many immigrating to America. Newly arrived immigrants faced a harsh reality in America, employers took advantage of them, the men were often paid less than other native born men and the women were paid even less. Immigrants suffered verbal and physical abuse from employers and other employees because they were different. While researching my Italian heritage I learned that Italians, especially southern Italians were not treated well because they were hired as strikebreakers or scabs by mining and railroading companies. They were called derogatory names such as "dagoes or guineas". Newspapers of the time said the southern Italians were "intellectually inferior and having criminal tendencies" (Laura Teddy Turner, Demand Media n.d.) http://www.emmigration.info/us-immigration-tv

The term the “Gilded Age” was coined by Mark Twain. “By this, he meant that the period was glittering on the surface but corrupt underneath.” With its period of extreme economic growth, there was tremendous wealth, but only for the wealthy. The “Second Gilded Age,” which some say was brought on as the Information Age, brings a level of inequality to America that has never been seen before. Experts believe that this shift could kill the American dream. The Gilded Age and the Age of Information are similar in terms of the vast economic inequality prevalent, the issues arising with immigration (both reform and influx), and the disparity between the political parties.

The Gilded Age was a time in American history, from the 1870s to the 1890s, which ostensibly characterized the country based on its economic and technological advancements. However this era’s development served as a mere facade for the corruption and classism which occurred during the time. From economic manipulation to immorality in politics, the Gilded Age is best characterized by the unscrupulous nature of individuals who sought to attain superficial success.

The market mechanism of the Gilded Age was laissez-faire capitalism, an economic system based solely on the law of supply and demand, driven single-handedly by the motivation of entrepreneurs to generate profit, regulated purely by the ruthless competition between companies and owners. Such an economic environment inevitably resulted in monopoly and encouraged illegal business practices to get ahead due to the lack of government intervention. In this free-market capitalism, large companies were able to lobby the government and hurt, or even prevent other businesses from kickstarting and competing, by controlling the nation’s political outcomes through financing its politicians. These robber barons running these billion-dollar companies extracted the maximum profits from labor by bitterly preventing their employees from organizing unions. Ultimately left with a monopoly, these companies were able to deceive their consumers about their products and were to set skyrocket prices without any competition for customers to turn to for cheaper alternatives.

The end of the Civil War marked a new integration of industry into American society. Following the war, high tariffs were put in place to compensate for the national debt that were created. The increase in tariffs also promoted domestic industries which became more critical in America. A major shift can be seen during this time, known as the Gilded Age, toward a more industrialized society rather than an agricultural one. One major influence toward this industrialized society was the building of the transcontinental railroad which ran from East to West coast. Finished in 1869, the Railroad allowed for more transport which also benefited the rising of big businesses. Regional companies could become national companies and thus changed the way people looked at industrialization. This industrialization affected the working class the most which consisted of the industrial workers and farmers. One would think that the “Gilded Age” would mean prosperity would be felt throughout the economy but the elite 1% of the population had more money than the rest of the population combined. This did not sit well with the working class, especially the industrial workers, who were the ones making the profit for the elites. However, each the farmers and industrial workers had their own way in which they responded to the industrialization of the Gilded Age.

The Gilded Age was a very special time for our nation that took place from the 1870s to around 1900. During this time, economic growth was at a rapid increase, politics were corrupted yet had high turnouts, and urbanization flourished. Every aspect of the life of an American changed drastically throughout this time of the Gilded Age. The entire era was focused on the enormous changes that each aspect of America was going through. As this is brought to attention, if we are to look into the way that America is in our time of today, we can find that there are many similarities to that of the original Gilded Age. The United States of America have currently found themselves to be experiencing the second era of the Gilded Age throughout the areas of economic, politic and social transformation.

Throughout history, America was faced with many problems socially, economically, politically, and technologically. But America has also experienced many great successes in these areas as well. Some opportunities were seized, while others were wasted. We can learn from our past failures and successes and take what we have learned from them forward with us into the future, to help build and maintain a better America. The Gilded Age, during the late 1800’s, was a time in America where we experienced explosive economic growth, serious social problems, new innovative technology, and the rise of corporations and corruption in politics. We have learned from some of these things that we went through in the Gilded Age and fixed them, but we are still facing some of the problems we faced back then, today.

The American business giants of the Gilded Age were captains of industry. The men and women who lived in this time period took risks in search of wealth. Some entrepreneurs didn’t earn that wealth in a good way. However, they did what they needed to pursue their dreams. Some became very successful, creating monopolies like Rockefeller Oil. Others weren’t so lucky and went bankrupt.

Towards the end of the late 1700's, America was no longer under custody of Britain, instead it was a large market for industrial goods and without the doubt the world's major source for cotton, tobacco, and other agricultural products. The Market Revolution during this time was a harsh change in manual labor system originating in the south and later spreading world wide. The War of 1812, fought against Great Britain, was a time of rapid improvement in transportation, continuously growth of factories, and important development of new technology to increase agricultural production. A labor evolvement started to occur in America throughout the early 1800's, a drastic shift from an agricultural

Preceding the Progressive Era, the Gilded Age showcased a vast number of changes in the industrial, economic, political, and social aspects of developing America. These changes, such as the rise of competitive industries, the continuous diverge of social and economic classes, and government authority, were issues carried into the early 20th century. Resulting from these issues were those that emerged, causing a reform movement, the Progressive Era. These leaders included Woodrow Wilson, incumbent President William Howard Taft, Theodore Roosevelt, and Eugene V. Debs. These candidates in the Presidential Election of 1912 campaigns were dominated by the reform efforts. While the candidates had the similar desire to reform the nation, their plans contrasted in the aspects of the limitations of the government, control over businesses in accordance with the economy, and civil rights and service for the people.

The Gilded age was a time of deception and industry. Many businesses tried to make it to the top but most failed. Very few went on to become a huge success, such as Carnegie’s steel production. Being a captain of industry is a big importance, and even though people may not like your methods, they work for you and your business.

Over time, from the Gilded Age to the 1940s, the United States made progress toward a more equal economic lifestyle for all Americans. Through a combination of laws, organizations, and determined citizens, the powers of businesses were regulated, workers were given rights, and America was transformed into an economic superpower. The Gilded Age was a time when the wealthy Titans of Industry held unlimited power, with no laws to hold them back. The first signs of progress began to show in the Progressive Era, largely due to muckrakers like Ida Tarbell and government officials such as President Theodore Roosevelt. The government strictly regulated monopolies, but that changed with the laissez-faire economic strategy in the Roaring 20s. While the

Mark Twain named the period between 1865-1900 the Gilded Age. The Gilded Age is known as a period that showed America as a country that was golden on the outside but was corrupt in reality. During the Gilded Age, America was seen as a country many people wanted to come to in order to have a better life because people had a chance to become wealthy. Once people arrived in America, they realized America was not portrayed as the country they heard great things about. The Gilded Age was also marked as an era which new business techniques, better communication, and new technology emerged. Industrialization changed America business and labor practices due to the national banking system, limited involvement of the government, wealthy owners using

Lastly, the company suggest to expand their current inventory through increasing production and capacity. With the increase in production rate the company can gain more consumers as a whole through supply and demand. Doing this would give the company an opportunity for more exposure and perhaps better brand recognition.