Marketing Mix Of Nike

Decent Essays

PRODUCT Product may be defined as goods-and-services combination the company offers to the target that might satisfy a want or need. That is why Nike Company offers a wide range of products including shoes, apparel and equipment. The products in Nike's marketing mix are focused on high quality and wide variety of goods for sports enthusiasts and motivate a healthy lifestyle for maximized consumers' satisfaction. It is the market leader in sportswear industry and derives its maximum revenue from sale of sport shoes. It offers great variety of products including special type of shoes for every category of sports such as for lifestyle, running, basketball, football, soccer, training & gym, skateboarding, baseball/softball, golf, tennis, track …show more content…

Nike’s pricing is designed to be competitive to the other fashion Shoe retailer. The pricing is based on the basis of premium segment as target customers. Nike as a brand commands high premiums. Nike’s pricing strategy makes use of vertical integration in pricing wherein they own participants at differing channel levels or take part in more than one channel level operations. This can control costs and influence product pricing. That is why Nike Company uses the value-based pricing strategy to ensure growth in its sales and profits. This element of the marketing mix identifies the prices the company applies to maximize profits while attracting the desired share of the market. Price Nike Air Max started with the price from RM 296.81 to RM 909.00. It means that Nike Air Max can suit for their taste with that price and also the quality they need. In general, Nike's products compete with other competitor not only high quality but also high price. It's their pricing strategy that the high price point will attract more consumers who consider that high price always accompany with high quality, so that they are willing to pay more. So in the positioning map, Nike's product can take the place with high price and high quality which create more competitive …show more content…

Nike sells its sports shoes, apparel and equipment products through a large number of outlets worldwide. This element of the marketing mix outlines the venues where the company’s products are sold, accessed or distributed. Retailers are the most significant places where Nike products are sold. Customers can also purchase Nike’s sports shoes, apparel and equipment through the company’s online store. Based on this element of the marketing mix, Nike Inc. has major control over the distribution and sale of its products, especially through the company’s official online store and Niketown retail

Get Access