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Marketing Plan For An Affiliate Program Manager

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It is common knowledge that companies spend time and resources to expand their market reach and actively promote their product in an effort to increase annual revenue. But all too often the “behind the scenes” mechanics are overlooked and frequently neglected. The ways in which an affiliate can promote your product can be diverse and cover many variances from social media to free sites, content promotion to banner and text link placements. As long as the affiliate complies with the affiliate programs “Terms of Service” and “Rules and Regulations”, the opportunities in which to promote a product are endless. Affiliates are a vital contribution to the traffic source of a website as they provide traffic that the affiliate program may not already have access to. As an affiliate program owner it is important to offer every possible tool for an affiliate to market your product. There are several attributes that can come into play to convert affiliate traffic such as but not limited to; • Having a product in the correct language for the affiliate to promote • Promoting the product to the right demographic audience • Providing a responsive product so that it is successfully viewed and is user friendly • Ensuring that the audience have the applicable payment solution available to enable purchasing Translation While it is difficult to translate a website with tens of thousands of webpages, it is a proven fact that translation of tour pages and general navigations within the

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