Marketing Plan For Target Corporation

1559 WordsMay 4, 20177 Pages
TARGET CORPORATION INTRODUCTION Target corporation is known as the second largest discount retailer in America. It was established by George Dayton and headquartered in Minneapolis, Minnesota, the company was originally named Goodfellow Dry Goods in June 1902 before being renamed the Dayton 's Dry Goods Company in 1903 and later the Dayton Company in 1910. Target Corp. is one of the biggest retailers in the country with 1,699 stores. In 1902, George Draper Dayton bought the Goodfellow Dry Goods store in Minneapolis, and after several name changes it eventually became Target. After Dayton 's death in 1950, the company began to…show more content…
The deal was announced to have been made for $1.8 billion. Target opened its first Canadian stores in March 2013, and at its peak, Target Canada had 133 stores. However, the expansion into Canada was beset with problems, including supply chain issues that resulted in stores with aisles of empty shelves and higher than expected retail prices. Target Canada racked up losses of $2.1 billion in its short life, and the store 's botched expansion was characterized by the Canadian and US media as a spectacular failure, an unmitigated, disaster and a gold standard case study in what retailers should not attempt to do when they enter a new market. On January 15, 2015, Target announced that all 133 of its Canadian outlets would be closed and liquidated by the end of 2015.The last Target Canada stores closed on April 12, 2015, far ahead of the initial schedule. As of 2017 Target corporation has 1,806 stores throughout the United States. Their retail formats consist of the discount store Target, the hypermarket SuperTarget, and "flexible format" stores previously named
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