TABLE OF CONTENT
LETTER OF AUTHORIZATION I
LETTER OF TRANSMITTAL II
LETTER OF RECOMMENDATION III
LETTER OF ACKNOWLEDGEMENT IV
EXECUTIVE SUMMARY 1
1. INTRODUCTION TO THE COMPANY 2
2. CURRENT MARKET SITUATION 3
2.1. MARKET SUMMARY 3
2.2. MARKET NEEDS 3
2.3. MARKETING TREND 3
2.4. MARKET GROWTH 3
2.5. COMPETITIVE ANALYSIS 4
3. SWOC ANALYSIS 6
3.1. STRENGTHS 6
3.2. WEAKNESSES 6
3.3. OPPORTUNITIES 6
3.4. CHALLENGES 6
4. OBJECTVES AND ISSUES 7
4.1. SALES REVENUES 7
4.2. MARKET SHARE 8
4.3. ADVERTISING AWARENESS 8
4.4. PRODUCT PLACEMENT 8
5. MARKETING STRATEGY 9
5.1. MISSION 9
5.2. MARKETING OBJECTIVES 9
5.3. TARGET MARKET 9
5.4. STRATEGIC PYRAMIDS 11
5.5. MARKETING MIX 11
5.6. RETAIL CAMPAIGN 11
5.7. T.V
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This product can be used mostly in traveling and by people who are busy in their outdoor jobs like students, person related to showbiz etc.
2.1. MARKET SUMMARY
CleanWell Company focuses on the better hygiene of their consumers therefore taken into consideration the health factor of our consumers. Our target consumers are household women who are mostly concerned with the health factor of their school going children. Most of the household women search for tacky items and then go to the market looking for new solutions that will be usable and cheaper in price. Young college/ university students keep would be able to keep this product easily in their bags and can dispose it off after use.
2.2. MARKET NEEDS
In the life of today there is a need for such an effective & instant product, which can satisfy health need at all the levels. CleanWell Sanitizer can be ideal for that as it is easy to carry and can be put easily in bags, wallets & in pockets as well. It gives a unique opportunity to be sticky free and it will also provide a protection against germs. Its fresh fragrance will give people an energetic feeling, so people will be lively and enthusiastic towards their work.
2.3. MARKETING TREND
The current market situations demonstrate that people have become more health conscious. They desire something contemporary and effective, for this reason CleanWell Hand Sanitizer would be their ideal product. The soap industry has been established
Another problem that goes with the lack of hand-hygiene compliance is the many excuses that healthcare workers use to avoid washing their hands. Hass and Larson summarize (2009) some of the barriers to adherence that healthcare workers use, “a lack of access to hand-washing sinks, insufficient time, skin irritations, and lack of accountability” (Hass & Larson, 2009). Some solutions they explain to combat the barriers are to put more alcohol-based sanitizers where sinks are not around and placing them all over the patient care areas also reduces time and can be a suitable way for proper hand hygiene if the healthcare worker’s hand is not soiled. They also describe, “Involve staff in trying several alcohol-based hand sanitizers before deciding on one, and involve employee health services in creating a plan to manage hand-skin problems among staff. Alcohol-based sanitizers that have lotion in them can be helpful for staff who have very sensitive skin” (Hass & Larson, 2009).
PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have
OBJECTIVE The objective for Rabie and Curtis (2006) was to determine the influence of hand washing on the risk of respiratory infection. METHOD The method adopted by Rabie and Curtis (2006) was to study a number of primary and review articles from five diverse databases before June 2004 in differing languages, to create a systematic review. Included in the review were studies which identified the impact of an intervention to promote hand cleansing on respiratory infections. Studies regarding hospital-acquired infections, long-term care facilities and the elderly were excluded. All studies were then evaluated where a conclusive decision was reached by consensus. Interestingly, from a primary list of 410 articles, only eight interventional studies reached the eligibility criteria. RESULTS The eight eligible studies disclosed that hand washing with antiseptic soap lowered risks of respiratory infection; the risk reduction identified as being from 6% to 44% and this range figures implied that hand washing can indeed reduce the risk of respiratory infection by 16% (Rabie and Curtis 2006). CONCLUSION Rabie and Curtis (2006) concluded that the studies collected were of insufficient quality and only one of the studies related to severe disease as well as none of the studies related
While I’m working at the nursing home I always carry hand sanitizer in my scrub pocket. Since it is so easy for certified nursing assistants to transfer germs from one resident to another hand sanitizer is a good thing to keep close by until we have time to wash our hands at a sink. It is surprising how much sanitizer can used over a 8-hour or 12-hour shift. Besides using hand sanitizer, I also wash many hands many times throughout the shift. Hand sanitizer, water, and soap are all made up of different compounds, but they share a similar quality of cleansing something to remove
This experiment illustrates the importance of handwashing and proves that hand washing is worth it. Since our hands are constantly coming into contact with ourselves and others, touching surfaces, grabbing objects, being sneezed into, etc., keeping our hands clean is one of the most effective, yet simple way we can take to avoid getting sick and spreading germs to others. Many diseases and conditions are spread by not washing hands with soap and clean, running warm water. “The human skin is a host to anywhere between 10,000-10,000,000 bacteria per square centimeter and since health care providers come into contact with pathogenic bacteria by being engaged in patient care, hand washing can reduce the risk of spreading diseases (page 3).” The objective of the experiment is to test the effectiveness of hand washing and demonstrate normal flora. This report presents the procedures and materials for the experiment, the experiment's results, and an analysis of those results.
Hospital acquired infections (HAIs) affect over 1.7 million patients each year, causing almost 100,000 deaths annually in the United States alone (Johnson, 2010). According to the World Health Organization, HAIs are the most frequent adverse event in the healthcare industry. Fortunately, most of these infections can be prevented with one single intervention, proper hand hygiene (“The Evidence,” n.d.). Four out of five pathogens that cause illness are spread by direct contact. Proper hand hygiene eliminates these pathogens and helps to prevent cross-contamination and HAIs (Linton, 2015; “Hand Hygiene,” n.d.). Reduction of cross-contamination and HAIs improves patient outcomes, increases employee wellness, and lowers health care costs. Adherence to proper hand hygiene is the single most important safety measure in the health care setting. However, for many years compliance to proper hand hygiene in the healthcare industry has been dismally low. New and inventive measures must be implemented to increase compliance to proper hand hygiene and lower the rate of hospital-acquired infections.
Hospital acquired infections are a big problem today, but the use of disinfectants by the medical staff can help to avoid or limit such exposures to pathogens. The authors’ main purpose of this research article was to educate and teach the importance of hand hygiene and test the reason why certain virucidal hand-rubs result in poor compliance due to the poor tolerability of the products. The overall goal with the study would to show the reason certain hand rubs are not being used and how to improve their formula to increase compliance. The article written by the author was very well written with a thorough abstract. The study was very easy to follow and read, due to the well thought out structure of the article. The authors introduction starts out by stating the approximate amount of hospital acquired infections in the European Union and why hand sanitizers play an important role to avoid such infections. The introductions statement showed the importance of the topic. Although some of the results were complicated and confusing, the discussion laid out the results in layman
The purpose of this study is to evaluate the impact of hand hygiene and how it decreases the transmission of infection throughout (Bloomfield, Aiello, Cookson, O'Boyle, & Larson, 2007). Handwashing can include alcohol based hygiene items and handwashing with soap and water. This study main focus was on North American and Europe. There is plenty of supporting rationale to backup why this study was conducted. Some of the few things this study wanted to achieve are hand hygiene is key to staying healthy and reducing infection. This needs to be followed both in the workplace and around the community to abstain from infections. Handwashing can be achieved by soap and water or hand sanitizers that removes or eliminates many microorganisms on the surface of the hand (de Oliveira Dourado, da Costa Barros, Diogo de Vasconcelos, & da Silva Santos, 2017). This can impact many individuals by using this technique to keep foreign germs off of the hands. The importance of washing hands
Hand hygiene is a general term that refers to any action of hand cleaning. This include disinfecting agent such as alcohol or soap and water. Hand Hygiene ought to be directed by healthcare professionals before seeing patients, after contact with organic liquids, before intrusive techniques, and in the wake of expelling gloves (Burns, Bradley, Weiner, 2012). The WHO offers a slight variety by suggesting five key moments when human services specialists ought to practice hand cleanliness: before patient contact, before an aseptic errand, after natural liquid presentation hazard, after patient contact, and after contact with patient environment. Intercessions included expanding sink or liquor based arrangement accessibility, instruction, and
Over the years one of the leading causes of hospital acquired infection has been attributed to the poor hand hygiene. Whether it is due to the fact that healthcare workers are not sanitizing their hands between patients that can lead to cross contamination between patients, between staff and patients, or even staff to staff. Since a majority of hospital associated infections such Methicillin-resistant Staphylococcus aureus (MRSA) or Vancomycin-resistant Enterococci (VRE) as are transmitted via contact and can remain on surfaces for up to thirty of more days it is very easy to transmit between patients with ineffective hand hygiene. There should be accessibility to both hand sanitizers as well as handwashing areas which would make it easy for staff, patients, and visitors to follow hand washing protocols. Studies done over the past on health care workers in reference to proper hand hygiene has shown that there is still an at least a fifty percent times in which proper hand hygiene is not performed (Ara, et al., 2016). On a daily basis a health care worker comes into contact of different microbes which are easily transmitted and according to the CDC not following the proper hand hygiene along with adequate solvent is reportedly the number one factor that contributes to HAI’s (CDC, 2015). Healthcare facilities are currently making handwashing more accessible by providing alcohol based hand sanitizers outside of patient’s rooms which are more visible to visitors and staff. Studies have shown several factors that contribute to the lack of proper hand hygiene, knowledge of the spread of infection via contact with contaminated hands, the importance of having solvents such as hand sanitizers being accessible and antibacterial soap, the understanding of the proper method involved in hand washing, understaffing is also a
The number of health-care associated infections and patient safety must be addressed and improved by actions and plans that can be implemented as soon as possible. Estimates indicate that hundreds of millions of patients contract these infections worldwide on a yearly basis. This article outlines the need for hand hygiene in order to prevent and control healthcare-associated infections (also referred to as HCAI’s). It states that a large number of HCAI’s are preventable, and measures regarding strict observance of hand hygiene methods must be taken. In October 2004, from all corners of the globe, patient groups, governmental agencies and policy-makers held a meeting advance the patient safety goal of "first, do no harm” and to essentially promote
With viruses, bacteria, and other germs growing and residing on everyday objects, it is no wonder why we see so many hand sanitizing dispensers located in in areas where there is a high-density of humans. From dining halls, to supermarkets, to hospitals and airports one can find hand sanitizer almost anywhere. There is a need and desire for a product that can instantly clean hands, kill microorganisms, and viruses without the aid of soap and water. A product such as this is greatly needed because bacteria and other microorganisms grow and develop at such rapid and accelerated rates. Purell is one of the leading hand sanitizing products with claims of eliminating almost all germs. Among the other countless hand sanitizer brands on the
Franklin, Deborah. "THE CONSUMER; Hand Sanitizers, Good or Bad? Good, If the Alcohol Content Is Strong Enough." The New York Times. The New York Times, 21 Mar. 2006. Web. 07 Oct. 2013.
There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.
Curtis et al (2001) noted that modern methods of promoting handwashing can be effective and cost-effective on a large scale. Studies suggest that soap is widely available, even in poor households in developing countries, although it is mostly used for bathing and washing clothes (Borghi et al, 2002). In rural India and Bangladesh, soap is often considered a beautifying agent or for the physical feeling of cleanliness which it gives, rather than being associated with the removal of microorganisms or health benefits (Hoque and Briend, 1991; Hoque et al, 1995).