Marketing Plan

5375 Words Sep 28th, 2014 22 Pages
TABLE OF CONTENT

LETTER OF AUTHORIZATION I
LETTER OF TRANSMITTAL II
LETTER OF RECOMMENDATION III
LETTER OF ACKNOWLEDGEMENT IV

EXECUTIVE SUMMARY 1
1. INTRODUCTION TO THE COMPANY 2
2. CURRENT MARKET SITUATION 3
2.1. MARKET SUMMARY 3
2.2. MARKET NEEDS 3
2.3. MARKETING TREND 3
2.4. MARKET GROWTH 3
2.5. COMPETITIVE ANALYSIS 4
3. SWOC ANALYSIS 6
3.1. STRENGTHS 6
3.2. WEAKNESSES 6
3.3. OPPORTUNITIES 6
3.4. CHALLENGES 6
4. OBJECTVES AND ISSUES 7
4.1. SALES REVENUES 7
4.2. MARKET SHARE 8
4.3. ADVERTISING AWARENESS 8
4.4. PRODUCT PLACEMENT 8
5. MARKETING STRATEGY 9
5.1. MISSION 9
5.2. MARKETING OBJECTIVES 9
5.3. TARGET MARKET 9
5.4. STRATEGIC PYRAMIDS 11
5.5. MARKETING MIX 11
5.6. RETAIL CAMPAIGN 11
5.7. T.V
…show more content…
This product can be used mostly in traveling and by people who are busy in their outdoor jobs like students, person related to showbiz etc.

2.1. MARKET SUMMARY
CleanWell Company focuses on the better hygiene of their consumers therefore taken into consideration the health factor of our consumers. Our target consumers are household women who are mostly concerned with the health factor of their school going children. Most of the household women search for tacky items and then go to the market looking for new solutions that will be usable and cheaper in price. Young college/ university students keep would be able to keep this product easily in their bags and can dispose it off after use.

2.2. MARKET NEEDS
In the life of today there is a need for such an effective & instant product, which can satisfy health need at all the levels. CleanWell Sanitizer can be ideal for that as it is easy to carry and can be put easily in bags, wallets & in pockets as well. It gives a unique opportunity to be sticky free and it will also provide a protection against germs. Its fresh fragrance will give people an energetic feeling, so people will be lively and enthusiastic towards their work.

2.3. MARKETING TREND
The current market situations demonstrate that people have become more health conscious. They desire something contemporary and effective, for this reason CleanWell Hand Sanitizer would be their ideal product. The soap industry has been established

More about Marketing Plan