Mcdonaldization: The Procedure About Mcdonaldization

McDonaldization, as defined in, George Ritzer’s book ‘The McDonaldization of Society,’ is when a society begins to exhibit the values and practices of the fast-food restaurant. The four main values are: efficiency, calculability, predictability, and control. McDonaldization could benefit an aspiring entrepreneur developing a business model, one which is sustainable in a capitalist economic system.

There are various essential reasons for McDonalds expands to Vietnam, include gain market shares in the global market, long-term growth in the South-East Asia, and increase the firm?s earnings in the future. Additionally, the business expansion is suitable to the traditional operation that McDonald has been adopted for more than 60 years. In fact, several responsibilities that the firm needs to complete for this expansion, which determine as the legal agreement between McDonalds and the Vietnamese government, the capital for the project, the process of building restaurants, hiring staff, and advertising campaigns. Board director, and executive officials should be involved in this project to discuss and provide valuable feedbacks to assure the business plan, financial commitment, and operation process will be completed by January 20th, 2017.

McDonaldization is a term used by sociologist George Ritzer in his book “The McDonaldization of Society” (1993). Ritzer uses McDonaldization to describe a sociological phenomenon that is happening in our society. He explains that it becomes demonstrated when a culture adopts the principles of a fast-food restaurant. Essentially, the term McDonaldization is the process of rationalization. When Ritzer titled his book “The McDonaldization of Society” he is actually referring to the rationalization of society. Thus, the use of the word “McDonaldization” simply indicates that the fast food restaurant is one of many great examples of rationality. Ritzer discusses five components of McDonaldization: efficiency, predictability, control,

There are some things that have all the stages of it, but others are missing a few that could make it better in a certain way. For McDonaldization, there will always be more ways to make things more efficient and a better product. You will always have to plan, improve and progress certain aspects, along with there is always standardization like frenetic and stress. I sympathize with Ritzer’s critical stance because it is true that there is false friendliness and not all things are cheap. Sometimes there are poor quality items which becomes more of a waste rather than something that is helping the American culture. He also says how it is dehumanizing and I agree that we are now relying on robots to do things for us rather than us achieving them ourselves. Even though I agree with Ritzer, I am also optimistic about the future in hope that there will be more things that are easily quantified, simplified, time-saving and consistent over time. There just has to be more work put in to come up with ways we could accomplish these ideas in certain items and places. The main objectives are to produce one best way that you can get things done and replace the “rule of

The term is used by a sociologist and professor at the University of Maryland, George Ritzer in his book ‘The McDonaldization of Society’ in 1933. George Ritzer uses the principles of McDonald’s restaurants to define the cultural changes in the world. “It becomes manifest when a society adopts the characteristics of a fast food restaurant”. (Ritzer 1996:291) Max Weber’s theory of rationalization is influenced to the ‘Mcdonalization thesis’. “In this theory, Weber tended to see the process as inexorable, leading in the end, to the iron cage of rationalization from which there was less and less possible to escape.” (Ritzer 1996:291) G. Ritzer argues with the increasing of McDonaldization process, we have moved to an even greater to the level of rationality. The main point in Weberian theory of rationalization is to argue the paradigm of the process. The praradigm of situation is already not the bureaucracy, but it is rather the fast-food restaurant. “McDonaldization is the process by which principle of fast food restaurants are coming to dominate more and more sectors of society for the rest of the world” (Ritzer 1996:292)

McDonaldization is a modern day application of sociologist Max Weber's perspective on rationality. Rationality is defined as "the process by which traditional methods of social organization, characterized by informality and spontaneity, are gradually replaced by efficiently administered formal rules and procedures" (Textbook 134). George Ritzer developed the name McDonaldization as he studied the popular fast food restaurant and the techniques used for rationalizing the food industry. According to Ritzer the four main elements of the McDonaldization process are efficiency, uniformity, control, and the emphasis on quantity rather than quality. Today higher education, the process of socializing, and capitalism are continuously being McDonaldized,

McDonaldization is a terminology created by George Ritzier a sociologist in the book “The McDonaldization of Society” (1993). Ritzier explains on how the modern society is adopting the physiognomies of the fast food industry. McDonaldization is a reconceptualization of rationalization, or moving from traditional to rational modes of thought, and scientific management. McDonaldization has become a way life and it’s affecting society in all aspects of life and not only the food industry, from Health care, education, and the workplace. The reason for this is because society is moving at a faster and a moderate pace.

There are ways in which McDonaldization is evident in a number of specific settings, including shopping malls, grocery stores and university campuses. The idea of efficiency is specific to the interests of the industry or business, but is typically advertised as a benefit to the customer. Some examples include: the drive-through window, salad bars, fill your own cup, self-serve gasoline and ATM’s. The whole idea of meal hall on campus adheres to the aspect of efficiency; it is easy for people to just show up, even if they are dressed in their pyjamas. The food is organized in a “serve yourself” buffet style which is efficient, but requires the customer to do more work. McDonaldization has ideas of efficiency, calculability, predictability, and control which have affected the university system. University examinations have changed from the professors or their student assistants grading multiple choice tests by hand, to the point where most exams are machine graded. This would be an example of efficiency in the university system. Predictability is another result of McDonaldization in the post-secondary education system. One can expect to find the same courses being taught, teacher methods would be similar from one another, the same textbooks would be

Technologies have had a great impact in society, since there is innovation in software and hardware, we can say that technologies are moving the world, and that as time passes there are new tools for better communication... but is actually better? The society is surrounded by new technologies, currently, of every 10 young 7 between 16 and 24 years are connected to the network at least once a week. The most used program is the Messenger (instant messaging programs), which constitutes a means of communication which prolongs the relations between people, the efficacy of the McDonaldization to the reduction of time and effort that mediate between a desire or need and our satisfaction. The irrationality of the McDonaldization is that people

In the realm of sociological theories Max Weber characterized several essential characteristics of bureaucratic forms of organization. A bureaucracy is a system in which important decisions are made by the officials rather than the representatives.These essential characteristics did not just fade away but were later applied and somewhat enhanced by George Ritzer in his theory to McDonaldization in The McDonaldization of Society. Not only did these sociological thinkers like Weber and Ritzer show how the characteristics apply to one another but also noted the discontents with bureaucracy and was evidenced in the literary works such as Kafka’s “Before the Law” and also Melville’s “Bartelby”.

As I searched and searched FD or him, he finally walk in the door. I said, "Mr.McDonald are the results in for band clinic?" He replied, "Maybe, maybe not." I looked at him angrily he slightly smiled and raised a sheet of paper. I ran and snatched the paper out of his hand. I motioned for another student to come look with me. We scanned the paper for both of our names.

The start, and subsequent meteoric rise of the fast food industry in the United States has begun a revolution that sociologists have dubbed “McDonaldization.” In his book The McDonaldization of Society, George Ritzer defines McDonaldization as “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world” (Ritzer, 1). Fast food is founded on the desires to maximize production and profit margins by taking the assembly line mentality and applying it to the kitchen.

McDonaldization of Society is a term created by a sociologist George Ritzer to define what is occurred in our society. Basically, McDonaldization is the method of rationalization, although taken to great levels. Rationalization is a sociological term that basically implies or explain the substitution of coherently steady guidelines for habitual or unreasonable rules. One of the crucial parts of McDonaldization is that any assignment can and must be efficient.

On Wednesday, August 23rd, I observed a local McDonald’s operations, services, and customers. Based off of my observations, I can confirm George Ritzer’s points on the ideas of McDonaldization, being efficiency, calculability, predictability, and control, that enable not only this restaurant but our society to be rationalized. Even so, this restaurant exemplified Ritzer’s research on irrationalities. Using these points, I will demonstrate exactly how Franklin Street’s McDonald’s truly fits into Ritzer’s ideas and ways of thinking.

There are four primary concepts of the term “McDonaldization”: Calculability, Predictability, Efficiency, and Control. Education is now a form of Mcdonaldization, the education system is now set up in a way whereas students are in at a certain age and out before or by the time they turn eighteen. Efficiency: an optimal method for accomplishing a task; for example, customers that goes to a fast food restaurant, expect it to be the fastest way to get from being hungry to being full. In other words for the word “efficiency”, the expectation of the organization is geared toward the minimization of time. When it comes to education with efficiency, schools