The Mcdonaldization Of Society By George Ritzer

Decent Essays

McDonaldization, as defined in, George Ritzer’s book ‘The McDonaldization of Society,’ is when a society begins to exhibit the values and practices of the fast-food restaurant. The four main values are: efficiency, calculability, predictability, and control. McDonaldization could benefit an aspiring entrepreneur developing a business model, one which is sustainable in a capitalist economic system.

There are many ways in which a business can benefit when a culture values the McDonaldization process. When a business culture practices efficiency, consumers benefit from the low prices. If businesses lower their expenses by being more efficient it will attract more customers by offering lower prices. A McDonaldized culture embodies …show more content…

II. Using the Ikea example as a guide, apply the principles of McDonaldization to education
(either K-12 or Universities) to explain how it has been fully or partially McDonaldized. Discuss whether this McDonaldization of Education is good or bad for the society.

We have built our education system on a one-size-fits-all business model. McDonald’s and Ikea stores provide the best example of a structure that is entirely standardized and that translates to education in the United States. Living in an instant world with so much right at our fingertips has forced instant results for education and the incessant urge to apply business principles to the learning process. George Ritzer’s McDonaldization paradigm provides characteristics of a mechanistic worldview that applies to the state of education in American society.
The calculability idea behind standardization is that each student’s level of progress is measured against set averages. This in theory is supposed to efficiently enable administrators and district officials to hold teachers accountable for the success of their students. The unfortunate result is that standardization limits a teachers’ ability to teach a variety of purposeful topics, prohibits them from diving further into educational subjects, and limits their flexibility to cater to students who have unique learning styles

Get Access