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Mechanism Of The Free Market Essay

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mechanism of the free market; (2) restraining merchants from encouraging or pressing each Defendant to compete over card acceptance fees; (3) insulating each Defendant from completion from rival networks that would otherwise encourage merchants to favor use of those networks’ cards; (4) inhibiting other networks from competing on price at merchants that accept Defendant’s General Purpose Cards; (5) Restrict merchants from promoting payment methods other than their own; (6) restricting merchants from competing for customers with discounts, promotions, r other forms of lower prices and other benefits enabled by customers’ use of lower cost cards or other payments; (7) causing increased prices in the form of higher merchant card acceptance fees; (8) causing increased retail prices for goods and services paid generally by customers; (9)reducing output of lower-cost payments methods; (10) stifling innovation in network services and card offerings that would emerge if competitors were forced to compete for merchant business at the point of sale; and (11) denying customers information about the relative cost if each Defendant’s General Purpose Card usage compared to other card usage that would cause more consumers to choose lower-cost payment methods,
Without Merchants restraints many merchants would encourage customers to use cards that offered by the lower-cost network. This would increase competition and would benefit the consumers, but merchants cannot encourage customers to

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