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Media Influence On Candidates

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So does media ever influence which candidates should be endorsed? The media ultimately controls what is released to the public, contrary to my earlier statement that party stakeholders have a strong influence over the media. Julianne Flowers, Audrey Haynes, and Michael Crespin researched the correlation between the media, campaigns, and the kind of message candidates are trying to relay to the public. Their research showed two different kinds of message strategies: competitive, designed to wage war towards another candidate and substantive, intended to market or sell the candidate. The media can be considered the primary influence to determine which candidates should receive endorsements. Through the use of media, candidates can rely on sharing
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