Media Influence On The Media

1973 WordsNov 4, 20148 Pages
Every day we rely on the news to keep us abreast of the state of affairs in our lives. From the tiniest of towns to the largest sprawling metropolis we need our news to be accurate, objective and we need it fast. As times change not only does the way in which we get our news change but in how it is presented to us. Biases in our media have always existed but the public’s distrust of the media because of these biases is quite high. Recent polls show that nearly 80 percent of Americans believe that the media influenced by influenced by the powerful and that they tend to favor one side of issues over another (Keiner, 2013, p. 401). A Pew Research Center poll conducted in 2011 found that 77 percent of respondents believed news organizations tend to favor one side over the other (Keiner, 2013, p. 405). Much like beauty, bias is in the eye of the beholder. Conservatives have long believed that the mainstream media have liberal ideologies and that they unfairly skew their news reporting in favor of a liberal or progressive viewpoint (Keiner, 2013, p. 403). One particular case in point was during the Presidential election race between President Obama and Former Massachusetts Governor Mitt Romney. In a Pew Research poll, 46 percent of respondents believed that the press coverage was fair. However, when only Republicans were asked, 60 percent believed that the media gave favorable coverage to President Obama (Keiner, 2013, p. 409). Furthering their argument was during the second

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