a representative of Mediquip? Kurt Thaldorf enjoyed a strong set of strengths over weaknesses going into the tendering process with Lohmann University Hospital (LUH). Strengths: 1) Mediquip had successfully positioned their brand as Kotler et al. point out (2012 P 396) as it enjoyed a reputation for technology and after sales service. This reputation also gave Mediquip some corporate credibility in the market. 2) Kurt believed strongly in the Mediquip scanners superiority
a representative of Mediquip? Kurt Thaldorf enjoyed a strong set of strengths over weaknesses going into the tendering process with Lohmann University Hospital (LUH). Strengths: 1) Mediquip had successfully positioned their brand as Kotler et al. point out (2012 P 396) as it enjoyed a reputation for technology and after sales service. This reputation also gave Mediquip some corporate credibility in the market. 2) Kurt believed strongly in the Mediquip scanners superiority
MEDIQUIP CASE ANALYSIS Introduction Mediquip S.A., a medical technologies company based in Europe, specializes in the sales of CT Scanners. Within the market, they are at a disadvantage because many of their competitors have been there longer and know the decision-makers better. Another difficulty for Mediquip S.A. is the relatively small market for CT Scanners which in Europe is about 200 units per year. The case study outlines the sales process between Mediquip S.A. and Lohmann
A) Is there a binding agreement between Dr Hu and Riversong Mediquip? Offer For there to be a binding agreement between Dr Hu and Riversong Mediquip, two factors must be present, these factors are and offer and acceptance. An offer can be defined as a willingness to enter into a bargain and in doing so does justify another person an understanding that his/her assent is invited and will conclude the bargain. Heydon JA suggested that an offer must ‘take form of a proposal for consideration