Mexican Food Chain Chipotle

Chipotle ventured into a new territory when it was created, as it had an innovative vision for fast-casual restaurants. By using fresh and quality ingredients, Chipotle raised the bar in their segment. The service line where customers could see their order being prepared enhanced the experience of Chipotle. Consumers who were used to eating at fast-casual restaurants where the food was frozen and made out of sight were able to savor the uniqueness of Chipotle. These differences helped Chipotle become successful. However, as competitors copy the traits that make Chipotle unique, Chipotle must adapt and overcome in order to remain a profitable company.

One thing that is obvious is Chick-fil-a wants to help young people have a future. They do so through education, entrepreneurship, and leadership. The restaurant supports organizations who help children learn by encouraging children and giving them the tools to become successful in their schooling. One of the things the company is trying to do is help young people become entrepreneurs which will help newer generation give back to their communities. As well as entrepreneurs giving back so will those who learn how to become effective leaders. The websites were filled with ways how they help the community, but I did not find the same on the Chipotle website. Chipotle talks about fundraisers, but does not say anything about trying to help the community, nor does it talk about scholarships. Chick-fil-a is an active part of the community.

Chipotle Mexican Grill is a fast casual Mexican Restaurant that operates from the United States. Although the restaurant is specifically segmented to the fast casual Mexican restaurant market, it does not simply operate in this realm. Chipotle is also successful operating in the restaurant market as well. According to the Trefis Team (2014) Chipotle Mexican Grill has managed to take market share from restaurants in the fast food industry.

Chipotle Mexican Grill is a fast food restaurant that opened its doors in 1993. They specialize in serving a focused menu of several Mexican foods which are made with only high-quality ingredients and are priced reasonably. They also serve their dishes fast and in a restaurant, unlike most fast food restaurants, as it is aesthetically pleasing and has good interior design.

Chipotle Mexican Grill is a leading force in its commitment to buy food from sustainable sources that do not have a negative impact on its menu pricing. Besides leading the way in the fast casual dining experience, it also supports farming initiatives that develop and practice best standards. Chipotle is also active in its environmental commitment to working to reduce its carbon footprint by reducing its reliance on fossil fuels through the implementation of various environmental initiatives, including green building and depending on solar power energy. It is also well known for its philanthropic activities, including its

The main goal at Chipotle is to take and deliver the customer’s food in a timely and efficient manner. In order to achieve this goal, customers communicate and choose the ingredients they want on their food to the employees who prepare the food behind the counter.

Hsu, Tiffany. "Chipotle Earnings Soar 25% as Prices and Customer Traffic Rise." Chipotle Earnings Soar 25% as Prices and Customer Traffic Rise. Web. 20 Oct. 2014. .

Throughout this research I found that Chipotle has done more damage to the company than just letting down its customers. They have to now face the fact that those outside suppliers are now shying away from business with them because it will make them look bad to future partnerships. Chipotle is now in a state of bringing their company back in a good light by offering different promotions and coupons for loyal customers and customers they need to gain back. They have to go back into the company and figure out how to control the quality of all of their supplies. In my research I made note of a lot of the activity that occurred when the outbreak of E. coli in their meat began and how it spread. I also touch bases on how the company plans to

My first recommendation would to have each Chipotle to be more involved in their community. By this, I mean, that if there are community gatherings, such as block parties or festivals, Chipotle should establish itself and use it as a place to market and sell their food. My second recommendation would be to find more ways to recycle. From my experience at Chipotle, many of the bags and tin foil used to wrap the burrito just get thrown away. Not only would this reduce costs, but this would also be a good practice to attract new customers.

Between September of 2015 and March of 2016, Chipotle faced public scrutiny and in relation to that its stock continually fluctuated. Certain key events led to Chipotle’s stock reaching high points, however other events and press releases led

There are also healthcare benefits and stock purchase programs for both salary and hourly employees. To top it all off, Chipotle encourages their employees to receive higher education, so they offer tuition reimbursement. All these perks lead to happier employees, which translates to better customer service, which means more profit. Some other strengths include, a strong international presence in the US, UK, Canada, and France, online ordering and occasionally delivery to customers, and all restaurants are owned by the company and not

Between fast casual and fine dining, the fast casual industry remains a rapidly growing industry in the hospitality sector. From its early stages in 2000 to 2014, the fast casual industry has grown 550 percent with Americans spending over $21 billion at fast casual restaurants in 2014. Separating itself from fast food, fast casual provide consumers with fresh ingredients, customization and superior customer service. Founded in 1993, Chipotle (CMG) is widely recognized as the cornerstone of the fast casual industry. With over 1600 locations worldwide, Chipotle continues to grow with revenue increasing 27.8 percent from 2013 to 2014. Since Chipotle went public in 2006, investors have longed for a new company to replicate Chipotle’s success.

Company has been, utilizing the concentrated growth strategy by providing incentives to the current customers and attracting new clients by introducing promotions and price discounts through multiple programs such as “Chiptopia”, BOGO etc. “Chiptopia” qualifies the user for a free entrée after the multiple purchases of Chipotle products. 1 The BOGO (by one get one) program focuses on the discounts towards the professional members of the community such as nurses, teachers etc. 2

Management is the backbone of any good company. In order for a company to successful, a strong management team is needed in order to meet goals in an effective and efficient manner. Chipotle opened its doors in 1993 when Steve Ells took a chance and began his business in San Francisco. Chipotle is a chain of Mexican restaurants that is based in Denver. Chipotle is often cited as the company that started the fast casual movement where customers can get a healthy prepared meal quicker than other traditional styled restaurant. The fast casual restaurant concept was well received and Chipotle’s popularity expanded all across the United States. Customers could not get enough of the Mexican chain and massive lines could be seen stretching outside the stores all across the country. Along with its popular food, Chipotle Mexican Style Grill is a company that contains a successful management style. Why? What sets this companies management apart from the rest? There are many factors that we could analyze to understand the success of Chipotle, yet for the purpose of this paper, we will look into the cooperate culture of the company, human resource management, their leadership style, and how Chipotle deals with and how the company manages in times of crisis.

Steve Ells is the founder and CEO of Chipotle. Steve is a trained chef and opened his first Chipotle store in 1993 at a former Dolly Madison ice cream store in Denver, Colorado. His goal was to serve high quality, delicious food quickly and in a “fast-casual” setting (Ells).