preview

Chipotle Mexican Grill. Chipotle Mexican Grill, Incorporated

Decent Essays

Chipotle Mexican Grill Chipotle Mexican Grill, Incorporated is a restaurant that offers Mexican food including burritos, tacos, burrito bowls (a burrito without the tortilla), salads, and more. The company has been in operations since 1993, starting out as one unit and growing to 1,300 units in over 46 states, the District of Columbia, Canada, and the United Kingdom in 2011. The restaurant served fast-casual food with a customizable menu. The restaurant prides itself on serving food made from scratch with wholesome, organic ingredients (Chipotle, 2016). Chipotle is a restaurant in the fast-casual dining industry, focusing on food sourced from sustainable farming practices including meat product that is responsibly raised in humane ways …show more content…

Serving Orders Quickly The main goal at Chipotle is to take and deliver the customer’s food in a timely and efficient manner. In order to achieve this goal, customers communicate and choose the ingredients they want on their food to the employees who prepare the food behind the counter. Another way Chipotle strives to achieve this goal is by taking orders online or through a smartphone app without slowing down service within the restaurant. The Commitment to “Food with Integrity” Chipotle creates food with integrity by using organic ingredients and natural raised meat products. Chipotle likes to use fresh produce from local farmers who don’t use chemical fertilizers and pesticides. Also, Chipotle likes to get their meat products from farmers who only feed their animals a vegetarian diet, which doesn’t contain any antibiotics or hormones. Supply Chain Management Practices Chipotle is determined to obtain only the finest ingredients and naturally raised meats from local farms. Also, Chipotle watches the news, industry issues, weather, exchange rates, foreign demand, crises and other world events that could possible affect their prices. Quality Assurance and Food Safety Chipotle has a quality assurance department that monitors food quality and safety among all the supply chains. Chipotle maintains their food quality and safety standards by making sure that they get the freshest ingredients from

Get Access