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Miles and Snow Typology

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MILES AND SNOW TYPOLOGY In their 1978 book Organization Strategy, Structure, and Process, Raymond E. Miles and Charles C. Snow argued that different company strategies arise from the way companies decide to address three fundamental problems: entrepreneurial, engineering (or operational), and administrative problems. The entrepreneurial problem is how a company should manage its market share. The engineering problem involves how a company should implement its solution to the entrepreneurial problem. The administrative problem considers how a company should structure itself to manage the implementation of the solutions to the first two problems. Although businesses choose different solutions to these problems, Miles and Snow suggested that …show more content…

Miles and Snow argued that companies develop their adaptive strategies based on their perception of their environments. Hence, as seen above, the different organization types view their environments in different ways, causing them to adopt different strategies. These adaptive strategies allow some organizations to be more adaptive or more sensitive to their environments than others, and the different organization types represent a range of adaptive companies. Because of their adaptive strategies, prospector organizations are the most adaptive type of company. In contrast, reactor organizations are the least adaptive type. The other two types fall in between these extremes: analyzers are the second most adaptive organizations, followed by defenders. Since business environments vary from organization to organization, having a less adaptive strategy may be beneficial in some environments, such as highly regulated industries. For example, a study of the airline industry in the 1960s and 1970s indicated that the defender airlines were more successful than the prospector airlines in that the business environment changed slowly during this period because of the heavy regulation. Hence, the emphasis on efficiency by the defender airlines worked to their advantage. On the other hand, prospector organizations clearly have an advantage over the other types of

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