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Milton Friedman once famously said, “The business of Business is Business”. If the great man have

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Milton Friedman once famously said, “The business of Business is Business”. If the great man have to rethink his ideology in today’s context he might have to rephrase the above statement, and it is quite likely to be;“The business of business is not Just Business “. In modern times Creating a great company and building a better world are not conflicting goals – they are both essential ingredients for long-term success of the organization in particular and society in general .Corporate Social Responsibility or CSR is no longer a luxury for the corporate world, it’s a necessity which they have to embrace for their own and society’s long term future
The term “Corporate Social Responsibility” was coined in 1960’s and have since then …show more content…

Similarly, for a society to thrive and grow, profitable and competitive businesses must be developed and supported to create income, wealth, tax revenues, and opportunities for philanthropy. CSV approach has received global attention in the Harvard Business Review article Strategy & Society: The Link between Competitive Advantage and Corporate Social Responsibility by Michael E. Porter, a leading authority on competitive strategy .CSR traces its roots to an extent to social accounting , a concept where company communicates the effects of its economic actions on various interest groups with in society and to society at large , which in turn theoretically should make the company more accountable towards its actions .
Gains from CSR would vary in nature and scale for organizations depending on the activities undertaken and the nature of their respective business and are difficult to quantify .Academicians have come up with various theories like ,Deming's Fourteen Points, Schmidt, and Rynes Journal etc to measure CSR impact. However, ideally a businesses should not be looking at short-run financial gains when developing their CSR strategy, they should at least have a five years time frame while formulating their strategy .The decision of CSR within a company is likely to be based on one of the arguments mentioned ; Triple Bottom Line : like marketing four P’s , CSR has its own set of P’s comprising of People , Planet & Profit . This theory states that people,

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