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Module 7 : A Discourse On Benefits Realization Management Essay

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MODULE 7 1. Introduction Module 7 provides a discourse on Benefits Realization Management (BRM). It outlines the importance of having a formal BRM process in place when undertaking projects. Among the significant theories that it touches on, is the idea of product success versus project success. It is noted that unlike project success which is dependent of the iron triangle constraints of delivering a project on time, within budget, scope and specified quality standards; product success has to do with ensuring customer benefits, meeting design goals, making sure that a project delivers commercial success and future potential. Benefits realization management has to do with ensuring that long term benefits of the product or result that led to implementation of the project are realized even after the project is completed, especially after the project is complete - hence the idea of product success. The concept of value vs benefits is discussed in the next sections, along with the process of benefits realization management, some of the significant challenges that BRM faces and the importance of project sponsor and executive accountability for BRM. 2. Definitions Give a brief definition of your current understanding of each of the following: 2.1 Benefits Realisation Management Project success is often only measured by the factors of the Iron Triangle and therefore the initial benefits (benefits to the customer, design goals, commercial success and future potential) of the project

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