preview

Motion Picture Attendance Essay

Decent Essays

In the Post-World War II era of the late 1940’s into the 1950’s, Hollywood’s motion picture industry went through a rapid unexpected transition. During this time frame, weekly motion picture attendance dropped off tremendously from 90 million immediate post-war in 1945-1948 to 46 million in 1953. Many observers tend to attribute this downturn to the rise of the television, which surged to popularity during the same time period. Opposite to the declining trend of motion picture attendance, the trend of televisions in homes skyrocketed from only 940,000 in 1949 to upwards of 52 million by the end of 1950’s.2 Although it’s easy to point the finger at television for the decrease of moviegoers, there were other economic and social trends that played a major role as well. While analyzing these various factors along with television’s impact on the shift in motion picture attendance, this paper will also carefully outline …show more content…

Along with this economic change came the social change of individuals having more active lifestyles. A shift took place from the love of passive entertainment, like movie going, to engaging more in recreation hands-on activities. 48-hour work weeks swiftly fell to 40-hour weeks, allowing for activities such as golfing, gardening, bowling, etc. which took place of an inexpensive night at the

Get Access