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Movie Analysis : Movie Tie Essay

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Ever since I could remember, I have been interested in films and film memorabilia. It didn’t even have to be legit props that were used on sets of the films either. I collect film tie-in products also. Back in 2007, I vividly remember having my mom drive me an hour away just so that I could get my hands on a box of Krusty-O’s that were a 7-11 exclusive cereal to promote The Simpsons Movie. I still have a box of important trinkets sitting on a shelf in my room, next to my Burger King exclusive glass goblets issued in 2001 for LOTR: Fellowship of the Ring, as well as Indiana Jones and the Crystal Skull popcorn cartons that were sold at Blockbuster in 2008. There is no perubrital movie tie-in rock I have left unturned. What draws me to collecting movie tie in products? I don’t know to be honest. But, I think it has to do with the universal appeal of the marketing. For example, when Star Wars Episode III: Revenge of the Sith came out, they released custom made M&M’s for the summer of 2005. Not only were the filmmakers appealing to the already set in audience of the film (Star Wars fans) but now with making M&M’s involved in the process, that opened the opportunity to market to anyone who liked M&M’s, anyone who walked inside a grocery store, as well as anyone who was a candy collector. It is the opening up of the target audience of a product through different means, that fascinates me. It’s the fact that through marketing and various partnerships with other companies, the

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