Mukbang Eating Shows: Sexuality, Anxieties, and Fetishism Food consumption is undoubtedly one of the most important aspects in sustaining human life. However, eating is no longer merely just a means of survival – it has become a rather unusual form of entertainment. In the recent years, Korean live-streaming eating shows, known as mukbangs, have been extremely popular on the internet. One question that arises from this phenomenon is what makes mukbangs so attractive to viewers. Although speculative, psychoanalytic framework provides some potential insight about why humans, not only find pleasure in eating, but also enjoy watching others do so in these food broadcasting shows. Mukbangs are ultimately wish fulfillments, as they allow the …show more content…
While mukbangs do not intentionally contain sexual content, it is difficult to deny the possible underlying erotic elements in these eating shows. The way mukbang hosts consume food during eating shows is parallel to the satisfaction of early oral sexual is the. The sucking and slurping actions while eating is reminiscent the mannerisms of newborns feeding (Freud 1989). Hence, mukbangs grant its’ viewers the ability to indirectly reconnect to early oral sexual desires, serving as the outside replacement for the observer’s mouth and oral functions. Witnessing a large consumption of food from a bystander perspective is perhaps a wish fulfilment to obtain that level of uncapped pleasure eating obtaining an earlier form sexual satisfaction. However, one may notice upon further inspection that mukbangs are not only linked to sexual desires – they are also confronting unconscious anxieties regarding body image.
With the birth of social media in recent years, body image has become an issue for many. Weight concern is particularly prominent in East Asian countries like Korea (Lee, et al., 2014). Because of traditional Korean beauty standards that often emphasize slimness (Lee, et al., 2014), it is interesting to observe the juxtaposition of mukbangs’ appeal in a society that values the opposite of what is
Body image encompasses how we perceive our bodies, how we feel about our physical experience as well as how we think and talk about our bodies, our sense of how other people view our bodies, our sense of our bodies in physical space, and our level of connectedness to our bodies. Over the past three decades, while America has gotten heavier, the "ideal woman" presented in the media has become thinner. Teenagers are the heaviest users of mass media, and American women are taught at a young age to take desperate measures in the form of extreme dieting to control their
One reason mass media is so effective at portraying unrealistic body types as normal is because the mass media helps to set what is perceived as normal. In an article about the mass media’s role in body image disturbance and eating disorders, J. Kevin Thompson and Leslie Heinberg state, “A sociocultural model emphasizes that the current societal standard for thinness, as well as other difficult-to-achieve standards of beauty
Body Dissatisfaction, a common perception shared by female and male alike, has proven to have a large socioculture affect on the current society. Researcher account for this penomenon through the concept of assimilation and comparison. In John Cloud’s ssay “Never Too Buff”, he emphasizes the effect of sociomedia on Individual’s internalization of body image, including its risk factors; such as steriod uses and obssessive compulsive disorders. Where as Cynara Geissler, in her essay ”Fat Acceptance: A basic Primer”, promotes fat acceptance as a social and corporeal justice principle, advocating the population to retaliate against capitalist diet culture and media. But is social media solely responsible for this culture phenomenon? or is it also related to the environment and individuals around us.
Smith focuses on Koreans’ desire to achieve or acquire Caucasian like features. He examines South Korean history in order to uncover the reasons why plastic surgery became so important in South Korean culture. He also explains the benefits of having an attractive appearance not only for social purposes but also for work.
The average American woman is 5’4” and weighs 140 pounds, while the average American model is 5’11” and weighs 117 pounds (Chojnacki, 2017). Those models’ digitally enhanced pictures are published in magazines, posted online, and shown on television. Individuals scroll past filtered images of the “thin ideal”, flip through the pages and images of magazines as they stand in check out lines, and are drawn to advertisements of beautiful, happy, and skinny people. All of these encounters happen several times daily without even thinking twice about the message that is being sent. The enormous audience that the media can now reach due to advancing technology is both a blessing and a curse. Technology has allowed the public to connect with people thousands of miles away at the touch of a button and
Today in modern society, we are driven by social forces. Not only do we strive for human approval and companionship, we also thrive on social media. The media plays such a pivotal role in what we buy, eat, wear, etc. that we are conditioning ourselves to fit the mold for the “perfect” or “ideal” body type. This social construct has been a pressing issue for many years regarding the female physique, but not as much has been said on behalf of men. When confronted with appearance based advertisements, men are more likely to experience muscle dissatisfaction, weight disparities, and anger and/or anxiety toward showing their body in public. This paper will address these facets of the media’s effect on male body image as well as presenting what has been done to address this quietly debilitating issue.
But one of the most common controversial topics is related to body image. There are many media outlets that say that people should aim to be skinny, but then they also say the people should aim to be curvy. The media constantly contradicts itself by pitting curvy models and ideals, against skinny models and ideals. The fact is that one is not more desirable than the other, “there was a fashionable ideal (skinny) and a sexy one (curvy)” (Kimball). This message is inconsistent because it has two “ideals”. When one ideal starts to become more prominent in the media than the other, the public takes action to bring back focus to the other. Social media dictates the world of body image with such viral messages such as #curvepower and #Iamperfect. People try to support the one they find the most desirable, but the fact is they are both desirable in different ways. In some people’s eyes the media creates, “blurred boundaries between skinny and sexy” (Kimball). For some people skinny is sexy. Everyone has a different idea of perfection, some men prefer skinny and some prefer curvy. The media uses doublethink by invariably supporting two vastly different body types as being perfect and
The media group that retouches images skews the “normal” body image of people through many of its outlets, including models in advertising and magazines, and actors in TV and movie productions. “The average model portrayed in the media is approximately 5’11” and 120 pounds. By contrast, the average American woman is 5’4” and 140 pounds” (Holmstrom, 2004). This statistic shows how the media manipulates consumers into believing that because they are not what the average model looks like, they are not living up to a certain standard which implies that they need to look like that to be beautiful. Another research fact that shows a similar concept is that, “In the United States, 94% of female characters in television programs are thinner than the average American woman, with whom the media frequently associate happiness, desirability, and success in life” (Yamamiya et al., 2005). This association of female thinness and happiness, desirability and success makes consumers believe they must achieve this unrealistic thinness to achieve more ultimate goals and fulfillment in life. “The media also explicitly instruct how to attain thin bodies by dieting, exercising, and body-contouring surgery, encouraging female consumers to believe that they can and should be thin” (Yamamiya et al., 2005). This idealization of thinness in the media is seen so much, and is extremely harmful to women’s self confidence and is often associated with body image dissatisfaction, which can be a precursor to social anxiety, depression, eating disturbances, and poor self-esteem (Yamamiya et al.,
The results of this study indicated a low effect size for all studies. The participants who were shown pictures in the media of thin models tended to think there was something wrong with their body weight. Other participants who viewed models who were overweight tended to have a positive outlook on their body image. Another study that was conducted by Han, 2003 looked at female Korean college students and the way in which media exposure affected the way they perceive body image. This experiment was conducted by using 42 college female college students who were exposed to images of thin models in magazine ads. After viewing the images for about 5 minutes the women were then asked to fill out a questionnaire. This questionnaire was built to see their indication on body dissatisfaction and eating disturbance based upon the pictures that were shown. Then an upward comparison was used to see whether they agreed or disagreed with the images of the models shown. As these results stated the females that were exposed to the pictures of the thin models showed a higher level of upward comparison then those who were not shown the models. Participants in the experimental group also perceived the thin models to be more practical than those who were participants of the control group. A second part of this experiment used 75 female college
In her essay, “The Globalization of Eating Disorders,” Susan Bordo informs her audience of the growing trends in eating disorders. Through her argument, Bordo illustrates the cruel identity of body-image distortion syndrome while she searches for a solution to the eating-disorder problem by looking to its birthplace in culture. Making use of several examples and scenarios, facts and statistics, and appeals to pathos and logos to construct her argument, Bordo shows a strong intent on eradicating the growing crisis in a reasonably sound argument.
Many people in modern culture have developed what has been termed a normative discontent with their bodies. Women are particularly vulnerable to this development of body dissatisfaction, which has been shown to create numerous negative heath issues. These health issues are a direct result from trying to achieve the unrealistic ideal image that media has created. This idea on how the body should look floods modern media and women are discriminated upon if they are unable to meet these strict physical requirements. However, unknown to the masses, the majority of the physical characteristics portrayed are achieved from digital enhancement and not only the product of weight loss. It is my goal within this paper to discuss the population is
The ideal body image that is seen by society is being tall, thin, muscular, and fit. It is commonly seen across various media platforms, making it more popular. The group of people that are targeted ranges from teenagers to adults who engaged in social networking websites (Fardouly and et, al.). The increase in media consumption has proven that it leads to body dissatisfaction among consumers. A statistic from Body Image shows, “Similarly, 90% of 16-24 year olds in the United Kingdom (Office for National Statistics, 2013), and 90% of 18-29 year olds in the United States (Pew Research, 2013a), use social networking websites” (Fardouly and et, al.). The amount of exposure to social media is relatively high in a particular age. These social networking websites have images that are constantly
Social media plays an immense role in the way that stereotypes about attractiveness is conveyed in regards to body image. As Gerbner and Gross wrote in 1976, the cultivation theory states that high frequency viewers of television are more susceptible to media messages and the belief that they are real and valid. The subjection to social media can cause an idealistic view amongst young girls and women alike. Among the mechanisms of human agency none is more central or pervasive than beliefs of personal efficacy (Bandura, 1997). This belief that these body types are achievable can lead to females being dissatisfied within their own skin. The result of the discontent can potentially lead to eating disorders. Body dissatisfaction occurs when views of the body are negative and involves a perceived discrepancy between a person 's assessment of their actual and ideal body (Cash and Szymanski, 1995 and Grogan, 2008). It is estimated that approximately 50% of adolescent girls report being unhappy with their bodies (Bearman, Presnell, & Martinez, 2006). Surveys have revealed that the exposure to social media can cause body dissatisfaction, eating disorder symptoms’ and the concept that thin is “beautiful” amongst young girls and women (Botta 1999; Harrison and Hefner 2006; and Stice et al. 1994). With media influence, the question is the strength of the effect, studies indicate the effects are small in scale; they are likely to operate in accordance with particular differences in
“The attention-grabbing pictures of various high-flying supermodels and actors on different magazine covers and advertisements go a long way in influencing our choices” (Bagley). The media is highly affective to everyone, although they promote an improper image of living. Research proved says those with low self-esteem are most influenced by media. Media is not the only culprit behind eating disorders. However, that does not mean that they have no part in eating disorders. Media is omnipresent and challenging it can halt the constant pressure on people to be perfect (Bagley). Socio-cultural influences, like the false images of thin women have been researched to distort eating and cause un-satisfaction of an individual’s body. However, it
Eating behaviour is a complex behaviour that involves a vast array of factors which has a great impact on the way we choose our meals. Food choice, like an other behaviour, is influenced by several interrelated factors. While hunger seems to drive our ways of food consumption, there are things outside of our own bodies that influence our food choices and the way in which we eat. The way we eat is controlled by and is a reflection of our society and cultures. I explore this idea through a food diary I created over a few weeks and the observations made by several anthropologists that I have studied.