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Mukbang Eating Shows: Sexuality, Anxieties, And Fetishism.

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Mukbang Eating Shows: Sexuality, Anxieties, and Fetishism Food consumption is undoubtedly one of the most important aspects in sustaining human life. However, eating is no longer merely just a means of survival – it has become a rather unusual form of entertainment. In the recent years, Korean live-streaming eating shows, known as mukbangs, have been extremely popular on the internet. One question that arises from this phenomenon is what makes mukbangs so attractive to viewers. Although speculative, psychoanalytic framework provides some potential insight about why humans, not only find pleasure in eating, but also enjoy watching others do so in these food broadcasting shows. Mukbangs are ultimately wish fulfillments, as they allow the …show more content…

While mukbangs do not intentionally contain sexual content, it is difficult to deny the possible underlying erotic elements in these eating shows. The way mukbang hosts consume food during eating shows is parallel to the satisfaction of early oral sexual is the. The sucking and slurping actions while eating is reminiscent the mannerisms of newborns feeding (Freud 1989). Hence, mukbangs grant its’ viewers the ability to indirectly reconnect to early oral sexual desires, serving as the outside replacement for the observer’s mouth and oral functions. Witnessing a large consumption of food from a bystander perspective is perhaps a wish fulfilment to obtain that level of uncapped pleasure eating obtaining an earlier form sexual satisfaction. However, one may notice upon further inspection that mukbangs are not only linked to sexual desires – they are also confronting unconscious anxieties regarding body image.
With the birth of social media in recent years, body image has become an issue for many. Weight concern is particularly prominent in East Asian countries like Korea (Lee, et al., 2014). Because of traditional Korean beauty standards that often emphasize slimness (Lee, et al., 2014), it is interesting to observe the juxtaposition of mukbangs’ appeal in a society that values the opposite of what is

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