Murdoch: Modern Media Mogul

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Murdoch saw the opportunity to expand his empire, already equipped with all the tools he needed to be globally successful. Having a company that encompasses a range of media platforms enables him to be successful transnationally. “The phenomenal growth in new technology especially digital technology has redrawn the map of media ownership and control in Britain” (Stokes, J & Reading, A 199, p:5). The emergence of global media players has left media scholars and political commenters very “exercised by the worry that the ownership in Britain might be concentrated in the hands of too few people” (media in britain, p:4). Doyle, (2002, p: 13) also argues that “excessive concentration of media ownership can lead to over representation of certain view points and values.” Murdoch is frequently identified as having “too much power” and influence and “concentrating a large amount of national newspaper power in one controversial pair of hands” (Doyle 2002, p: 86) could have a significant effect on cultural values both in Britain and other countries globally (media in britain) Moguls are known to be politically involved, linking themselves to politicians, often supporting them during or pre-election, and gaining a favour in return. A notable example of Murdoch is his public support of Margaret Thatcher. When his paper supported Thatcher in 1979, it was the first time it had backed an election winner (Guardian, 2013). Murdoch was renowned for his “flattery, distain and even remoteness

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