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My Wedding Campaign Analysis

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In “My Wedding Campaign” and “Banga Banga,” exotic romance and racialised masculinity are the two main elements in both films. “My Wedding Campaign” tells a story about two South Korean rural bachelors travel to Uzbekistan to find brides, but one of them ends up falling in love with his translator who is originally from North Korea. This story reflects the situation of many other young bachelor farmers in Korean's rapidly aging countryside today that they have everything necessary for living except a wife. Likewise, the male protagonist falls in love with a female foreign labor immigrant in the movie “Banga Banga.” The male protagonist is South Korean, but he lies to the owner of the industry that he works for and other foreign labors about his true identity, which indicates that the job market in South Korea is rather competitive and cruel not only for foreign labors but also for local citizens. The male protagonists in both movies are the images of loser of urbanization and industrialization, this kind of weaken their masculinities. However, they have finally become heroes in front of foreigners in both stories, which generates their masculinities. Therefore, the masculinities presented in the films “My Wedding Campaign” and “Banga Banga” are formed and strengthened under the multi-ethnicized and globalized environment in South Korea, and this masculinity is also racialized. In the movie “My Wedding Campaign,” the characteristics of the male protagonist

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